Marketing to Schools: increasing sales, influencing choices



Marketing to schools is the daily blog of, the UK’s leading supplier of marketing services to companies that wish to advertise to school managers and teachers.

On this site we focus on one prime question: “why do some advertisements to schools work, and others not?” and we seek to find and publish the answers under a series of headings.   The latest articles in each section are shown below.

In addition to these articles you might also be interested in the book “The science and art of creating brilliant emails and websites that sell products and services to schools”

LATEST: We’ve published another tale from the Toppled Bollard, along with a footnote explaining why we keep publishing such nonsense.

Tales from the Toppled Bollard

How to get teachers to believe in you and your products

Making your web page No 1 on Google searches

The 4 Key Factors that affect your response rate

Why your product, your advertisement and your audience need to match

The NORWAY Tales (for use if you require a little light relief)

School Finances

Latest news and developments in selling to schools

How to sell to schools: the overall plan 

Selling to schools: the media

The way the message is written affects the level of sales

You might also find our sample advert and the commentary explaining how and why it was written that way, of help.

GDPR: how to sell to teachers in the wake of the new legislation

If you would like to know more about how we are daily helping many companies across the UK to selling into schools, please do have a look at our website at or call us on 01604 880 927 or email