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- The way products and services for schools are being advertised is changing fast – and it is worth taking note.
- The free advertising service to schools for companies that are not yet convinced that austerity has ended.
- What is the most effective way of ensuring your advertisements sell to schools in 2020?
- Be adventurous be bold and don’t substitute a mop for a child
- The promises made on education funding last October and in the election are only part of the bonus
- How to write an advert that really really works: the complete answer.
- How some of the most successful advertising nearly never gets used for fear it will fail
- What is the simplest way of increasing the number of people who return to your website?
- What is the most effective way of advertising to schools without taking any financial risk at all?
- There are two extremes in advertising and both need to be treated with caution
- Schools are entering 2020 with new hope following the government’s promise of more money. So what is the best response?
- There are more pupils and students in schools than ever before – but the number of teachers is stagnant
- The victory of the Conservatives in December should see some radical changes to school funding
- We’re taking our Christmas Holidays from after today but are back on 6 January. Meanwhile…
- What is the most effective way of creating advertising that your potential customers will respond to?
- All successful direct marketing campaigns consist of five steps – all of which have to work in harmony
- My advertising hasn’t done so well of late. What is the single most important thing for me to do?
- There is one industry in the UK which has been booming all the way through recent troubled times
- What is the most effective way of selling to teachers in the new year?
- How will schooling change if the Liberal Party has an influence on government after the election?
- What change in education policies will we see if Labour wins the election?
- What the Conservative Party will do about schooling if they win the election.
- Schools will know how much extra money they will get as a result of the general election before the end of this term.
- What is the simplest way of advertising to teachers for free?
- Being different from other companies is vital if you want a share of the market. But how best to do it?
- Somewhere in your company there must be something unique
- Why habits are so powerful, and how we can use them in advertising.
- Does your company have a unique selling point for its products? Try this simple test to see how your USP rates.
- How inviting teachers to read a page on your website can bring in significant new enquiries.
- Why keeping your advertising simple is as important as keeping it lively and interesting.
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Category Archives: GDPR
They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
Posted in GDPR, The medium
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How are companies that sell to schools dealing with the new regulations?
Reaching thousands of teachers and school managers through their dedicated news service, without a single email in sight. UK Education News is an online rolling news service which is refreshed every five minutes. At the top of the page appear … Continue reading
Posted in GDPR
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No email, no post, then what?
By Tony Attwood You won’t be surprised to see that I start this little piece by denying the validity of the premises behind that headline. Like many others I don’t believe that GDPR has meant the end of emailing, nor … Continue reading
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GDPR and schools the latest developments.
Opinions, as they say, are divided. And it is not my job to convince you one way or the other. But if you have been reading my commentaries on GDPR you’ll know that my view, from the information we’ve gathered, … Continue reading
Posted in GDPR
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