-
Follow us on Facebook Pages
-
Recent Posts
- What is the most effective way of selling to teachers in the new year?
- How will schooling change if the Liberal Party has an influence on government after the election?
- What change in education policies will we see if Labour wins the election?
- What the Conservative Party will do about schooling if they win the election.
- Schools will know how much extra money they will get as a result of the general election before the end of this term.
- What is the simplest way of advertising to teachers for free?
- Being different from other companies is vital if you want a share of the market. But how best to do it?
- Somewhere in your company there must be something unique
- Why habits are so powerful, and how we can use them in advertising.
- Does your company have a unique selling point for its products? Try this simple test to see how your USP rates.
- How inviting teachers to read a page on your website can bring in significant new enquiries.
- Why keeping your advertising simple is as important as keeping it lively and interesting.
- The companies that explore and develop four key areas of advertising always get the best results.
- The greatest problem for each of us in creating adverts and a web page is familiarity
- In the old days we asked how many people would see each advert. Now we ask how many will engage with it.
- The Opportunity Areas programme has received an extra £18m funding despite the forthcoming election.
- What is the easiest way to use social media without it costing a fortune?
- Selling direct is not at all complicated; it’s just not common sense.
- Is it really helpful to have video on your website when selling to schools?
- How some companies are actively selling to schools while we wait for the general election
- What is the best way to overcome customer dislike of advertising?
- What is the one factor that you must consider when seeking to get an ever bigger audience for your website?
- “Of course I want orders, but I don’t want to risk money on advertising at this time.”
- One day Brexit and the General Election will be over.
- If advertising is not working, what are the key things to do?
- A designed email may look smart and exciting on your computer, but may not always look good on receipt.
- What is the benefit of building a second website that is not overtly about your company?
- How even small companies can employ the notion of brand to great effect in selling to schools.
- Why finding the “influencers” as well as the buyers is always a good idea.
- We are working with a sector that contains a growing level of dubious and often illegitimate activity
Categories
Meta
Category Archives: GDPR
They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
Posted in GDPR, The medium
Leave a comment
How are companies that sell to schools dealing with the new regulations?
Reaching thousands of teachers and school managers through their dedicated news service, without a single email in sight. UK Education News is an online rolling news service which is refreshed every five minutes. At the top of the page appear … Continue reading
Posted in GDPR
Leave a comment
No email, no post, then what?
By Tony Attwood You won’t be surprised to see that I start this little piece by denying the validity of the premises behind that headline. Like many others I don’t believe that GDPR has meant the end of emailing, nor … Continue reading
Posted in GDPR, The medium
Leave a comment
GDPR and schools the latest developments.
Opinions, as they say, are divided. And it is not my job to convince you one way or the other. But if you have been reading my commentaries on GDPR you’ll know that my view, from the information we’ve gathered, … Continue reading
Posted in GDPR
Leave a comment
