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- What is the difference between a sardine and a politician?
- Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
- Email lists are very inexpensive to purchase, but do they still bring in the orders?
- How to take your web page up and up the rankings
- What is the most cost effective way of gaining sales from schools during this time of austerity for all?
- Gaining sales from schools during this time of austerity for all
- How to ensure that every email to teachers really brings the response you want.
- What is the simplest way to see why an email ad has not worked as well as anticipated?
- Why is it that the skills that are used to sell things are rarely taught in schools?
- What is the most effective way of grabbing your potential customer by the throat?
- The use of humour in marketing to schools
- The Norway Tales: When digital technology eats itself
- The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
- The “5 steps to selling” approach is a classic. But is it still valid?
- DfE underspent by over £5bn, while failing to recruit more teachers.
- Private nursery schools in the summer: a marketing opportunity.
- How can some people regularly write ads that get mega sales, while others find it harder?
- The simple way to get people to read what you say
- The best ways of getting teachers to read your adverts are not always obvious
- Most firms never experiment with their advertising, which is why those that do can do so well.
- Why August is a great time to promote to schools in Scotland
- Many secondary school managers return to school in mid-August. But they receive very few promotions.
- Why your product, your audience, and your advertisement need to match completely
- No one is going to buy from you unless they believe what you say. But how can you ensure they believe?
- How to build a big audience and become a “must read” advertiser
- How to make yourself creative and write brilliant adverts at the same time
- The perfect advert: its style and form
- The five key elements of a successful advertisement
- What cranberries have to tell us about how best to sell into schools
- Successful adverts to teachers are written with teachers attitudes in mind
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Category Archives: GDPR
They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
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How are companies that sell to schools dealing with the new regulations?
Reaching thousands of teachers and school managers through their dedicated news service, without a single email in sight. UK Education News is an online rolling news service which is refreshed every five minutes. At the top of the page appear … Continue reading
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No email, no post, then what?
By Tony Attwood You won’t be surprised to see that I start this little piece by denying the validity of the premises behind that headline. Like many others I don’t believe that GDPR has meant the end of emailing, nor … Continue reading
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GDPR and schools the latest developments.
Opinions, as they say, are divided. And it is not my job to convince you one way or the other. But if you have been reading my commentaries on GDPR you’ll know that my view, from the information we’ve gathered, … Continue reading
Posted in GDPR
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