-
Follow us on Facebook Pages
-
Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
Categories
Meta
Category Archives: Selling
How to ensure that every email to teachers really brings the response you want.
Talking about failure in a note to potential customers is, according to every marketing book I’ve ever read (and probably quite a few I have not read, but since I have not read them I can’t be quite sure), … Continue reading
Posted in Selling
Leave a comment
What is the simplest way to see why an email ad has not worked as well as anticipated?
Finding out why an email advertisement has not worked as well as one might have hoped is actually quite simple. As is changing the advertisement in order to make it work better. This is because there are only four possible … Continue reading
Posted in Selling
Leave a comment
Why is it that the skills that are used to sell things are rarely taught in schools?
Who at school learns how to write something that is quirky, or is in the form of an open question? Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading
Posted in Selling
Leave a comment
Five emails to schools for just £215.00 and a guaranteed response.
Please note the offer in this announcement is only available for campaigns starting in July and mid-August. The four month campaign email programme in which you can have one email sent out every month to schools costs from as … Continue reading
Posted in Selling
Leave a comment
What is the most effective way of reviving an established product
By Tony Attwood I suspect most of us have seen it: there is a product that sells and sells to teachers, and then gradually sales drift away as the old adverts just don’t deliver anymore. What can one do? Having … Continue reading
Posted in Selling
Leave a comment
Why the best employees are not the agreeable ones
This headline looks wrong. We all know and, I suspect, most of us have worked with grouchy people. And the notion that they are more valuable to the company than agreeable colleagues seems odd. At least that’s what I thought. … Continue reading
Posted in Selling
Leave a comment
Successful selling to schools: the six steps
Step 1: The obvious No one can buy from you unless they are aware of what you sell. So step one involves making sure the customer is aware of what you offer. This can be trickier than it sounds because, … Continue reading
Posted in Selling
Leave a comment
