- What is the most effective way of selling to teachers in the new year?
- How will schooling change if the Liberal Party has an influence on government after the election?
- What change in education policies will we see if Labour wins the election?
- What the Conservative Party will do about schooling if they win the election.
- Schools will know how much extra money they will get as a result of the general election before the end of this term.
- What is the simplest way of advertising to teachers for free?
- Being different from other companies is vital if you want a share of the market. But how best to do it?
- Somewhere in your company there must be something unique
- Why habits are so powerful, and how we can use them in advertising.
- Does your company have a unique selling point for its products? Try this simple test to see how your USP rates.
- How inviting teachers to read a page on your website can bring in significant new enquiries.
- Why keeping your advertising simple is as important as keeping it lively and interesting.
- The companies that explore and develop four key areas of advertising always get the best results.
- The greatest problem for each of us in creating adverts and a web page is familiarity
- In the old days we asked how many people would see each advert. Now we ask how many will engage with it.
- The Opportunity Areas programme has received an extra £18m funding despite the forthcoming election.
- What is the easiest way to use social media without it costing a fortune?
- Selling direct is not at all complicated; it’s just not common sense.
- Is it really helpful to have video on your website when selling to schools?
- How some companies are actively selling to schools while we wait for the general election
- What is the best way to overcome customer dislike of advertising?
- What is the one factor that you must consider when seeking to get an ever bigger audience for your website?
- “Of course I want orders, but I don’t want to risk money on advertising at this time.”
- One day Brexit and the General Election will be over.
- If advertising is not working, what are the key things to do?
- A designed email may look smart and exciting on your computer, but may not always look good on receipt.
- What is the benefit of building a second website that is not overtly about your company?
- How even small companies can employ the notion of brand to great effect in selling to schools.
- Why finding the “influencers” as well as the buyers is always a good idea.
- We are working with a sector that contains a growing level of dubious and often illegitimate activity
Category Archives: Selling
Talking about failure in a note to potential customers is, according to every marketing book I’ve ever read (and probably quite a few I have not read, but since I have not read them I can’t be quite sure), … Continue reading
Finding out why an email advertisement has not worked as well as one might have hoped is actually quite simple. As is changing the advertisement in order to make it work better. This is because there are only four possible … Continue reading
Who at school learns how to write something that is quirky, or is in the form of an open question? Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading
Please note the offer in this announcement is only available for campaigns starting in July and mid-August. The four month campaign email programme in which you can have one email sent out every month to schools costs from as … Continue reading
By Tony Attwood I suspect most of us have seen it: there is a product that sells and sells to teachers, and then gradually sales drift away as the old adverts just don’t deliver anymore. What can one do? Having … Continue reading
This headline looks wrong. We all know and, I suspect, most of us have worked with grouchy people. And the notion that they are more valuable to the company than agreeable colleagues seems odd. At least that’s what I thought. … Continue reading