Category Archives: Selling

Why is it that the skills that are used to sell things are rarely taught in schools?

Who at school learns how to write something that is quirky, or is in the form of an open question?  Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading

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How to make yourself creative and write brilliant adverts at the same time

Write an email advertisement one way and you might get three sales.  Write it another way and you could get 100.  Change it again and you could get so many replies you could need to stop advertising for a while so you … Continue reading

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Is there a way of writing to teachers which always, always works??

My simple answer to that question is “no”, there is not one way.  However there are some ways that most of the time work better than others. Unfortunately these better working ways are not always the most obvious, common sense … Continue reading

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Five emails to schools for just £215.00 and a guaranteed response.

Please note the offer in this announcement is only available for campaigns starting in July and mid-August.   The four month campaign email programme in which you can have one email sent out every month to schools costs from as … Continue reading

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What is the most effective way of reviving an established product

By Tony Attwood I suspect most of us have seen it: there is a product that sells and sells to teachers, and then gradually sales drift away as the old adverts just don’t deliver anymore.  What can one do? Having … Continue reading

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Why the best employees are not the agreeable ones

This headline looks wrong.  We all know and, I suspect, most of us have worked with grouchy people.  And the notion that they are more valuable to the company than agreeable colleagues seems odd. At least that’s what I thought. … Continue reading

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What is the question that everyone has forgotten to ask

By Tony Attwood I won’t attempt to keep you guessing as to which question I mean, but instead will reveal my answer straight away. The question I think we’ve forgotten is, “why?” Yet to me that has always been the … Continue reading

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Successful selling to schools: the six steps

Step 1: The obvious No one can buy from you unless they are aware of what you sell. So step one involves making sure the customer is aware of what you offer. This can be trickier than it sounds because, … Continue reading

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