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- Offering people something and letting them down is always worse than not offering anything at all.
- Brainstorming is not for everyone, but for some people it is the solution to creating adverts that really work. Here’s how.
- Every term Schools.co.uk sends out hundreds of advertisements to teachers, free of charge. Here’s how your product can be advertised for free.
- What is the simplest way of seeing if your advertisement will generate sales this term?
- An example of how running a blog can extend the life of your advertisements.
- Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country
- Teachers and managers return to secondary schools on 14 August; an ideal time to promote.
- You can never be sure when a teacher or manager might want what you sell. So how can you ensure they keep you in mind?
- With a new Prime Minister in office, what are the prospects for companies that sell to schools?
- Discounted email campaigns as Scottish schools prepare for the new school year.
- Why do we offer a guarantee on our emailings, and what does the guarantee mean?
- Why living with our assumptions can be incredibly dangerous
- Most email advertisements are written in the least effective way possible. But what is the most effective approach?
- Never do this do that
- Are there times when you should NOT link from your email advertisement to your web page?
- How can you write an advert that totally transforms your level of sales and enquiries?
- No one can do everything in a company. So which bits should you drop?
- Make sure that when your speciality is in the news, you get the benefit
- It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.
- Free mailing to schools
- Be different, get one free
- What you really ought to do
- What most adverts omit
- What is it that stops advertisers getting more orders?
- Why, when one sees things amiss, it is sometimes best not to notice.
- On YouTube you might come across ASMR. If you do, you might want to start running.
- It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
- I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
- What single factor is the most likely to reduce the effectiveness of an advert?
- The story of a supermarket that spent a fortune and got it horribly wrong
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Category Archives: Evolution
What cranberries have to tell us about how best to sell into schools
No one has ever pretended that this is not a difficult time to sell into the education market. But what we do know is that some firms are maintaining their sales levels, while others are not. And we know this … Continue reading
Posted in Evolution
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