Category Archives: Uncategorized

An example of how running a blog can extend the life of your advertisements.

I have been asked a few times of late to give an example of how a blog can help expand the value of advertisements that are sent to schools. So here is an example of a blog – it is … Continue reading

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Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country

A little while ago I wrote about how the dealership that sold me my car some years back had called me and said I could have a software upgrade on the car free of charge.  It would, I was told, … Continue reading

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Teachers and managers return to secondary schools on 14 August; an ideal time to promote.

Careers teachers, heads of sixth form, senior management and administrators in secondary schools in over 90% of the UK will be back in school from 14 August (if not earlier) when schools are notified of the exam results.  Students get … Continue reading

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You can never be sure when a teacher or manager might want what you sell.  So how can you ensure they keep you in mind?

Even when a school has bought from you before and been very happy with the purchase, that in itself is not a guarantee that they will buy from you again next time around. Of course, we all hope that having … Continue reading

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With a new Prime Minister in office, what are the prospects for companies that sell to schools?

The plan by Boris Johnson for the state to spend at least £5,000 on every secondary school pupil in England was made in a pledge during his leadership campaign.  He stated that the intention to “level up” Britain’s education system … Continue reading

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Discounted email campaigns as Scottish schools prepare for the new school year. 

Scottish schools are now preparing for their new school year.  The national results come out on 6 August and virtually every teacher will be back in school by Monday 19 August – although of course many senior staff will have … Continue reading

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Why do we offer a guarantee on our emailings, and what does the guarantee mean?

Offering a guarantee on an email campaign is rather unusual, and certainly when Schools.co.uk first started offering such guarantees we were pretty much on our own.  Indeed it is possible that we still are the only company that does this. … Continue reading

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Why living with our assumptions can be incredibly dangerous

It is a notion widely believed that when someone is in difficulty in a public place no one will come to help. The view is even backed up by research evidence from the late 1960s which suggested that when people … Continue reading

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Most email advertisements are written in the least effective way possible. But what is the most effective approach?

Most email advertisements are written as announcements.  They simply tell the reader that this is what is for sale, it is jolly good, and here is the price. That is the least effective way possible of advertising. Announcement advertisements sent … Continue reading

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Never do this do that

When an article on “never do this” starts off with one of your own “never do this” -isms, you know it will be fun. I have just found a website which detailed three unforgiveable sins that should never be committed … Continue reading

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