Category Archives: Uncategorized

What is the most effective way of selling to teachers in the new year?

When answering that question, obviously much depends on what you are selling and how fast you wish to develop the post-election market. Which is why these notes that I offer four days a week are not only emailed but also … Continue reading

Posted in Uncategorized | Leave a comment

How will schooling change if the Liberal Party has an influence on government after the election?

In the last few days I have written little pieces about the approach of the Conservative and Labour Parties to schooling. Today I finish the series with a few notes on the topic of schooling as mentioned in the Liberal … Continue reading

Posted in Uncategorized | Leave a comment

What change in education policies will we see if Labour wins the election?

In my last post I went through the policies of the Conservative Party that they have put forward in relation to schooling. Of course my aim is not in any way to influence anyone vis-à-vis their voting, but rather to provide … Continue reading

Posted in Uncategorized | Leave a comment

What the Conservative Party will do about schooling if they win the election.

One of the key points in the Conservative manifesto is behaviour and discipline, allowing headteachers greater freedom to expel pupils and students as well as tackling bullying and homophobic behaviour, although no details have been given as to how. There … Continue reading

Posted in Uncategorized | Leave a comment

Schools will know how much extra money they will get as a result of the general election before the end of this term.

With all the main parties offering a big boost to school finances if they win the general election, it looks as if whoever wins (or even if there is a coalition) teachers will start putting in their bids for extra … Continue reading

Posted in Uncategorized | Leave a comment

What is the simplest way of advertising to teachers for free?

The Schools.co.uk Payment by Results service allows companies that sell products or services to schools – or indeed just one product or service – to advertise at no cost. Quite simply, the company prepares an advertisement that can be sent … Continue reading

Posted in Uncategorized | Leave a comment

Being different from other companies is vital if you want a share of the market.  But how best to do it?

In my last piece I wrote about the benefit of having something unique – or at least highly unusual – in your sales offer.   And I suggested that if your product or service was not immediately seen as unique or … Continue reading

Posted in Uncategorized | Leave a comment

Somewhere in your company there must be something unique

When I talk to companies about them having something unique in their advertising in order to make it stand out from the competition, I am told that in essence they sell something that is similar to that which many other … Continue reading

Posted in Uncategorized | Leave a comment

Why habits are so powerful, and how we can use them in advertising.

A few years ago Microsoft ran an experiment in which they created a robotic online device that was programmed to have the personality of a friendly teenage girl.  The aim was to get her to learn from those with whom … Continue reading

Posted in Uncategorized | Leave a comment

Does your company have a unique selling point for its products? Try this simple test to see how your USP rates. 

Let’s take the first word in the phrase “Unique selling point”.  Unique. It means that on this point you stand alone. And then take “selling point” – that is something that tips the scales in terms not only of the … Continue reading

Posted in Uncategorized | Leave a comment