Category Archives: Uncategorized

What is the most effective way of grabbing your potential customer by  the throat?

Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading

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The use of humour in marketing to schools

By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading

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The Norway Tales: When digital technology eats itself

  What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading

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The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?

By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian.  But stay with me for a mo because this is interesting and instructive in terms of … Continue reading

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The “5 steps to selling” approach is a classic. But is it still valid?

By Tony Attwood One can go back 80 years, or possibly more, and find books on marketing which suggest that marketing is a five step operation which runs through these approaches: Awareness: making the potential customer aware of you and … Continue reading

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DfE underspent by over £5bn, while failing to recruit more teachers.

By Tony Attwood This extraordinary underspend comes from two different sources.  The first, and the one most often mentioned, arises because the DfE funds some programmes which are “demand led” – such as the number of apprenticeships taken up.  And … Continue reading

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Private nursery schools in the summer: a marketing opportunity.

As part of their service to parents many private nursery schools continue to operate during the summer thus allowing parents to continue with their work. However we have found in the last few years that the amount of promotional material … Continue reading

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Most firms never experiment with their advertising, which is why those that do can do so well.

There are some people who shrug off failure, and there are some who take failure as a sign of personal weakness.  And, of course, there are a few who, from the off, are so brilliant at something (maths, singing, acting, … Continue reading

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Why August is a great time to promote to schools in Scotland

Although it is true that English schools are now breaking up ready for the long summer holiday, there is something else afoot which could do with your attention. Because although we might think of this as a six week break … Continue reading

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Many secondary school managers return to school in mid-August.  But they receive very few promotions.

  There is always a temptation at this time of year about now to think that secondary schools in England, Wales and N Ireland won’t be active again until September. Up to a point that is true.  But for many … Continue reading

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