- What is the most effective way of selling to teachers in the new year?
- How will schooling change if the Liberal Party has an influence on government after the election?
- What change in education policies will we see if Labour wins the election?
- What the Conservative Party will do about schooling if they win the election.
- Schools will know how much extra money they will get as a result of the general election before the end of this term.
- What is the simplest way of advertising to teachers for free?
- Being different from other companies is vital if you want a share of the market. But how best to do it?
- Somewhere in your company there must be something unique
- Why habits are so powerful, and how we can use them in advertising.
- Does your company have a unique selling point for its products? Try this simple test to see how your USP rates.
- How inviting teachers to read a page on your website can bring in significant new enquiries.
- Why keeping your advertising simple is as important as keeping it lively and interesting.
- The companies that explore and develop four key areas of advertising always get the best results.
- The greatest problem for each of us in creating adverts and a web page is familiarity
- In the old days we asked how many people would see each advert. Now we ask how many will engage with it.
- The Opportunity Areas programme has received an extra £18m funding despite the forthcoming election.
- What is the easiest way to use social media without it costing a fortune?
- Selling direct is not at all complicated; it’s just not common sense.
- Is it really helpful to have video on your website when selling to schools?
- How some companies are actively selling to schools while we wait for the general election
- What is the best way to overcome customer dislike of advertising?
- What is the one factor that you must consider when seeking to get an ever bigger audience for your website?
- “Of course I want orders, but I don’t want to risk money on advertising at this time.”
- One day Brexit and the General Election will be over.
- If advertising is not working, what are the key things to do?
- A designed email may look smart and exciting on your computer, but may not always look good on receipt.
- What is the benefit of building a second website that is not overtly about your company?
- How even small companies can employ the notion of brand to great effect in selling to schools.
- Why finding the “influencers” as well as the buyers is always a good idea.
- We are working with a sector that contains a growing level of dubious and often illegitimate activity
Category Archives: Uncategorized
When answering that question, obviously much depends on what you are selling and how fast you wish to develop the post-election market. Which is why these notes that I offer four days a week are not only emailed but also … Continue reading
In the last few days I have written little pieces about the approach of the Conservative and Labour Parties to schooling. Today I finish the series with a few notes on the topic of schooling as mentioned in the Liberal … Continue reading
In my last post I went through the policies of the Conservative Party that they have put forward in relation to schooling. Of course my aim is not in any way to influence anyone vis-à-vis their voting, but rather to provide … Continue reading
One of the key points in the Conservative manifesto is behaviour and discipline, allowing headteachers greater freedom to expel pupils and students as well as tackling bullying and homophobic behaviour, although no details have been given as to how. There … Continue reading
Schools will know how much extra money they will get as a result of the general election before the end of this term.
With all the main parties offering a big boost to school finances if they win the general election, it looks as if whoever wins (or even if there is a coalition) teachers will start putting in their bids for extra … Continue reading
The Schools.co.uk Payment by Results service allows companies that sell products or services to schools – or indeed just one product or service – to advertise at no cost. Quite simply, the company prepares an advertisement that can be sent … Continue reading
Being different from other companies is vital if you want a share of the market. But how best to do it?
In my last piece I wrote about the benefit of having something unique – or at least highly unusual – in your sales offer. And I suggested that if your product or service was not immediately seen as unique or … Continue reading
When I talk to companies about them having something unique in their advertising in order to make it stand out from the competition, I am told that in essence they sell something that is similar to that which many other … Continue reading
A few years ago Microsoft ran an experiment in which they created a robotic online device that was programmed to have the personality of a friendly teenage girl. The aim was to get her to learn from those with whom … Continue reading
Does your company have a unique selling point for its products? Try this simple test to see how your USP rates.
Let’s take the first word in the phrase “Unique selling point”. Unique. It means that on this point you stand alone. And then take “selling point” – that is something that tips the scales in terms not only of the … Continue reading