Category Archives: Uncategorized

What is actually happening in schools in relation to buying products and services?

Local Authority schools gained a significant increase in their funding from April 5 this year, a raise in funding that has not been affected by the subsequent shut down of schools. The new funding for Academies will come into effect … Continue reading

Posted in Uncategorized | Leave a comment

School closure does not mean that end of selling to schools.  It just means a different approach.

The closure of schools does not mean that education has now stopped – nor does it mean that schools are no longer buying. Rather it means they are buying different items – teaching materials that can either be used on … Continue reading

Posted in Uncategorized | Leave a comment

Of course it may not happen, but there is every chance schools will close shortly.  So how do we keep selling?

The government has come in for criticism because they seem to have suggested that ministers want 60% of British residents to contract coronavirus in order to prevent it spreading further among the population. Speaking on Radio Four’s Today programme the … Continue reading

Posted in Uncategorized | Leave a comment

Details of the new government plan to reduce ill-discipline and bad behaviour.

The government in England has started to consider which schools and multi-academy trusts it will work with as part of its “back heads and teachers on discipline.”  An advisory panel has now been set up drawing on principals and directors … Continue reading

Posted in Uncategorized | Leave a comment

What you call you product or service can make a huge amount of difference

This week I received a note from a hotel group whose establishments I have visited a few times telling me that The Tamburlaine Hotel will henceforth be known as Clayton Hotel Cambridge. And I thought “what a shame”. I like … Continue reading

Posted in Uncategorized | Leave a comment

Despite current government advice that schools should stay open, the schools themselves are preparing alternatives

School managers in all parts of the UK have now been instructed to prepare for situations in which pupils and students are forced to study at home, rather than in the school. Obviously the government is reluctant to institute this … Continue reading

Posted in Uncategorized | Leave a comment

Confirmation that schools are responding to government cuts to funding by savings on staff

Following research conducted by school inspectors at the request of the House of Commons public accounts select committee, it has been confirmed that the most common way in which schools have been balancing their budgets is by cutting teaching assistant … Continue reading

Posted in Uncategorized | Leave a comment

Being seen as an expert in your field gives you an incredible advantage when it comes to advertising

It is obvious – if your company can be seen as a reliable source of information on a subject, people will turn to you when they have a question or a problem.  You then have the chance to turn such … Continue reading

Posted in Uncategorized | Leave a comment

“Why would you send out adverts without charging people?  Of course it doesn’t work.”

I’ve tried writing the advertisement in different ways and, fortunately for me, there are a fair number of people who realise they have nothing to lose (since we are not planning on charging them for the advertising).  But a lot … Continue reading

Posted in Uncategorized | Leave a comment

What is the most effective way of increasing the readership of your advertisements without spending more money?

There is an old adage that says that in the end everyone buys on price. And indeed if you sell a widget, and the world wants widgets, and all widgets are the same, and loads of other firms sell that … Continue reading

Posted in Uncategorized | Leave a comment