Category Archives: Uncategorized

How childhood aspirations can help with your advertising.

Childhood aspirations are an important driver of achievement later in life: and they can help your advertising. by Tony Attwood As you can imagine, in my work with Schools.co.uk I get to see hundreds, indeed thousands, of advertisements aimed at … Continue reading

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How to write emails to teachers that really work

What’s wrong with this email? The email advertisement below introduces the writer and says what his company does.   So what’s wrong? Here’s an unsolicited email I recently received… —————- My Name is John Greenfield, and I design great looking websites … Continue reading

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Why questions don’t work

  Questions can help you make a sale when you are talking with a school manager.  So why don’t they work in emails? If you talk to a potential customer in person, or on the phone, you’ll probably find yourself … Continue reading

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Free email to schools

A free additional email when you book in a 4-email campaign for the summer term As a general guide schools will be re-opening for the summer term around Tuesday 19 April.  There’s a bank holiday on 2 May and a … Continue reading

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Why are advertisements to schools tending to become more successful month by month?

Are schools still buying? I was recently talking with the owner of a modest-sized company that sold to schools who said he’d decided to stop advertising for the moment, “until things settle down a bit”. His point was that he … Continue reading

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Why are advertisements to schools tending to become more successful month by month?

Are schools still buying? I was recently talking with the owner of a modest sized company that sold to schools who said he’d decided to stop advertising for the moment “until things settle down a bit”. His point was that … Continue reading

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Knowing how teachers choose what to buy is vital when planning a campaign.

So where do we get our information? We’ve all been to school, but our memories will probably be based on just two or three schools and biased by our own perceptions and behaviour at the time.  As a basis for … Continue reading

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Free email as schools return

An extra free email to schools as they return when you book into a highly discounted promotional package. There is one way of ensuring that you make the volume of schools’ sales that you want this autumn term.  And that … Continue reading

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Our websites don’t always show up on page 1 of Google searches. Does it matter?

By Tony Attwood It’s always struck me that people who email me, telling me that they can get my website onto page 1 in response to Google searches, are being a bit odd. I mean, if, as they suggest, being … Continue reading

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Back to school?

When schools re-open conditions are going to be different, and some firms will benefit As I write this I see there is a petition doing the rounds demanding that the government re-open schools sooner rather than later. Of course, governments … Continue reading

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