Category Archives: Uncategorized

How can you write an advert that totally transforms your level of sales and enquiries?

If you have ever been stuck for a way of writing an advert you may well have looked on a social media site such as Pinterest or picked up one of the many books there are on how to be … Continue reading

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No one can do everything in a company. So which bits should you drop?

When I started my first company I did in fact do everything.  From writing the adverts to opening the replies, from putting the products I sold into packaging, to taking them to the Post Office.  And then going to the … Continue reading

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Make sure that when your speciality is in the news, you get the benefit

It can happen anytime: an item of news occurs which relates directly to a product or service that you offer, but, of course, without any mention of your company or what it does. And naturally you want to say, “Hey, … Continue reading

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It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.

The word is still largely restricted to America, but it is now creeping into British business awareness too: the microinfluencer.  And for some it is becoming a major aid to selling. We have become used to celebrities who have mega … Continue reading

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Free mailing to schools

  There are no less than five prime reasons why it is worth emailing teachers before and during the summer vacation. First, because the end of the summer term is the time when more money is spent by schools than … Continue reading

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Be different, get one free

Where do ideas come from and how do you know they are likely to make good adverts?  In have occasionally mentioned my recent book on writing adverts.  I am not going to do that again (except in passing) as you … Continue reading

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What you really ought to do

If you write advertisements for your company, and take on other tasks as well, this is what you really ought to do  Most email advertisements are written by people who fit in writing the adverts between doing other jobs in … Continue reading

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What most adverts omit

What is it that almost all of the most successful adverts contain which less successful adverts omit? I truly believe, after years and years of writing advertisements and watching the results roll in, that the most successful adverts contain something … Continue reading

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What is it that stops advertisers getting more orders?

What is it that stops advertisers writing the advert that will bring in more orders than they could ever imagine? The driving force behind writing a brilliant advert that brings in unexpectedly huge results is creativity. For although it is … Continue reading

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Why, when one sees things amiss, it is sometimes best not to notice.

(At least when in the Toppled Bollard.) Like most institutions the Toppled Bollard public house has its own officially designated reverend gentleman who oversees the well-being of the flock that gathers in the hinterland between revolutionary Rutland and bankrupt Northamptonshire. … Continue reading

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