Category Archives: Uncategorized

The way products and services for schools are being advertised is changing fast – and it is worth taking note.

During the last couple of years the amount of money spent in the UK on advertising via emails and websites has grown dramatically.  In fact, in the first half of last year alone the level of expenditure went up by … Continue reading

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The free advertising service to schools for companies that are not yet convinced that austerity has ended.

As I am sure you can imagine, in the conversations we have with customers and prospective customers of our services we hear all sorts of views about schools and their buying habits. And while many of the people with whom … Continue reading

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What is the most effective way of ensuring your advertisements sell to schools in 2020?

Here’s a simple ten point plan for creating advertisements that work. First, make writing the advertisements that you are going to send to schools a priority, not something that is tucked away in the occasional moment when you have time. … Continue reading

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Be adventurous be bold and don’t substitute a mop for a child

When writing advertisements, one needs always to be adventurous and cautious.  Both at the same time. Adventurous because you need to ensure that your advertisement stands out from the advertisements of the competition.  Cautious, because you don’t want to cause … Continue reading

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The promises made on education funding last October and in the election are only part of the bonus

Statements made by the government both before and since the general election suggest clearly that the additional funding for schools will be reaching schools this April. However this is only part of the only boost to their funding that schools … Continue reading

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How to write an advert that really really works: the complete answer. 

The most common reason why one advertisement works and another one does not is not (contrary to popular belief) because schools have stopped buying. In fact nothing can be further from the truth, as schools are now secure in the … Continue reading

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How some of the most successful advertising nearly never gets used for fear it will fail

I was reading this week about an advertisement that nearly never happened. The advertisement was rejected by the top people in the company because they felt it wouldn’t work and could get some negative comment, it was too radical, too … Continue reading

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What is the simplest way of increasing the number of people who return to your website?

One of the biggest problems with websites is that once a potential customer has had a look and decided not to buy, she or he is not likely to come back and have another look. This is, of course, rather … Continue reading

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What is the most effective way of advertising to schools without taking any financial risk at all?

Unlikely as it may seem, there is a way of advertising to schools without the financial risk of not getting the returns you might have wanted.   It is known as Payment by Results advertising, and in the last couple of … Continue reading

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There are two extremes in advertising and both need to be treated with caution

There are two big areas of danger for anyone writing advertising aimed at teachers.  One involves using a “trick of the trade” which appears to be something it is not, and the other is to say that teachers can’t be … Continue reading

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