Category Archives: Uncategorized

Knowing how teachers choose what to buy is vital when planning a campaign.

So where do we get our information? We’ve all been to school, but our memories will probably be based on just two or three schools and biased by our own perceptions and behaviour at the time.  As a basis for … Continue reading

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Free email as schools return

An extra free email to schools as they return when you book into a highly discounted promotional package. There is one way of ensuring that you make the volume of schools’ sales that you want this autumn term.  And that … Continue reading

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Our websites don’t always show up on page 1 of Google searches. Does it matter?

By Tony Attwood It’s always struck me that people who email me, telling me that they can get my website onto page 1 in response to Google searches, are being a bit odd. I mean, if, as they suggest, being … Continue reading

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Back to school?

When schools re-open conditions are going to be different, and some firms will benefit As I write this I see there is a petition doing the rounds demanding that the government re-open schools sooner rather than later. Of course, governments … Continue reading

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What is actually happening in schools in relation to buying products and services?

Local Authority schools gained a significant increase in their funding from April 5 this year, a raise in funding that has not been affected by the subsequent shut down of schools. The new funding for Academies will come into effect … Continue reading

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Details of the new government plan to reduce ill-discipline and bad behaviour.

The government in England has started to consider which schools and multi-academy trusts it will work with as part of its “back heads and teachers on discipline.”  An advisory panel has now been set up drawing on principals and directors … Continue reading

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What you call you product or service can make a huge amount of difference

This week I received a note from a hotel group whose establishments I have visited a few times telling me that The Tamburlaine Hotel will henceforth be known as Clayton Hotel Cambridge. And I thought “what a shame”. I like … Continue reading

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Despite current government advice that schools should stay open, the schools themselves are preparing alternatives

School managers in all parts of the UK have now been instructed to prepare for situations in which pupils and students are forced to study at home, rather than in the school. Obviously the government is reluctant to institute this … Continue reading

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Confirmation that schools are responding to government cuts to funding by savings on staff

Following research conducted by school inspectors at the request of the House of Commons public accounts select committee, it has been confirmed that the most common way in which schools have been balancing their budgets is by cutting teaching assistant … Continue reading

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Being seen as an expert in your field gives you an incredible advantage when it comes to advertising

It is obvious – if your company can be seen as a reliable source of information on a subject, people will turn to you when they have a question or a problem.  You then have the chance to turn such … Continue reading

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