Category Archives: Uncategorized

What is the difference between a sardine and a politician?

What is the difference between a sardine and a politician? Such was the challenging question that was presented as the title of this month’s lecture in the series “Contemporary Issues in Direct Marketing” by Dr Billy “the Dog” McGraw.  The … Continue reading

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Selling is a process.  How it works depends on the interests of your customers, not on the latest gizmos.

It is almost three years since “Baby Shark” was uploaded to YouTube. It runs like this: the baby shark arrives, its mother arrives, the rest of the family arrive. The shark family goes hunting. Smaller fish swim away. The end. … Continue reading

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Email lists are very inexpensive to purchase, but do they still bring in the orders?  

By Tony Attwood No one would ever suggest that using email lists that are addressed to the school office are as effective as email lists that go directly to a person, but they still have their uses. Perhaps the most … Continue reading

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How to take your web page up and up the rankings

by Tony Attwood Going up the Google rankings is helpful because if you get close to the top of the rankings you can, quite obviously get more and more people clicking on your site: you are in fact getting visitors … Continue reading

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What is the most cost effective way of gaining sales from schools during this time of austerity for all?  

It is of course true that school budgets are being cut.  But curiously there are some unexpected bonuses in this. For example, because a lot of schools are not being inspected on anything like a regular basis they are not … Continue reading

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Gaining sales from schools during this time of austerity for all

  It is of course true that school budgets are being cut.  But curiously there are some unexpected bonuses in this. For example, because a lot of schools are not being inspected on anything like a regular basis they are … Continue reading

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What is the most effective way of grabbing your potential customer by  the throat?

Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading

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The use of humour in marketing to schools

By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading

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The Norway Tales: When digital technology eats itself

  What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading

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The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?

By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian.  But stay with me for a mo because this is interesting and instructive in terms of … Continue reading

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