Category Archives: Uncategorized

Offering people something and letting them down is always worse than not offering anything at all.

A little while ago in a couple of posts I relayed the story of how the garage that sold me my car offered to reduce its emissions with a software tweak free of charge. I took my car in, waited … Continue reading

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Brainstorming is not for everyone, but for some people it is the solution to creating adverts that really work.  Here’s how. 

Brainstorming is one of those words that to many UK citizens sounds rather like a fake American idea, which is probably just a fad and most likely doesn’t work anyway. And yet quite a few people say that brainstorming was … Continue reading

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Every term Schools.co.uk sends out hundreds of advertisements to teachers, free of charge.  Here’s how your product can be advertised for free. 

If you are looking to reduce your advertising costs, or if you have no idea whether your particular advertisements will work or not, then there is an advertising service which reaches teachers but costs you nothing. This service, which has … Continue reading

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What is the simplest way of seeing if your advertisement will generate sales this term?

Now I know that some simple approaches to marketing products and services really are not quite as simple as you might want them to be. But in the case of emailing schools, simple really does mean simple. In fact, if … Continue reading

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An example of how running a blog can extend the life of your advertisements.

I have been asked a few times of late to give an example of how a blog can help expand the value of advertisements that are sent to schools. So here is an example of a blog – it is … Continue reading

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Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country

A little while ago I wrote about how the dealership that sold me my car some years back had called me and said I could have a software upgrade on the car free of charge.  It would, I was told, … Continue reading

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Teachers and managers return to secondary schools on 14 August; an ideal time to promote.

Careers teachers, heads of sixth form, senior management and administrators in secondary schools in over 90% of the UK will be back in school from 14 August (if not earlier) when schools are notified of the exam results.  Students get … Continue reading

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You can never be sure when a teacher or manager might want what you sell.  So how can you ensure they keep you in mind?

Even when a school has bought from you before and been very happy with the purchase, that in itself is not a guarantee that they will buy from you again next time around. Of course, we all hope that having … Continue reading

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With a new Prime Minister in office, what are the prospects for companies that sell to schools?

The plan by Boris Johnson for the state to spend at least £5,000 on every secondary school pupil in England was made in a pledge during his leadership campaign.  He stated that the intention to “level up” Britain’s education system … Continue reading

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Discounted email campaigns as Scottish schools prepare for the new school year. 

Scottish schools are now preparing for their new school year.  The national results come out on 6 August and virtually every teacher will be back in school by Monday 19 August – although of course many senior staff will have … Continue reading

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