Category Archives: The message

How can some people regularly write ads that get mega sales, while others find it harder?

Sitting in the executive members’ lounge of the Toppled Bollard, watering hole of the Rutland elite, I came across an article with the headline, “Trump most likely isn’t Putin’s puppet. Game theory indicates that he’s probably either worried about his … Continue reading

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The simple way to get people to read what you say

By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views.  It’s not quite so bonkers in that it … Continue reading

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The best ways of getting teachers to read your adverts are not always obvious

By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views.  It’s not quite so bonkers in that it … Continue reading

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Why your product, your audience, and your advertisement need to match completely

Selling to schools by stressing the benefits of your product or service is the most powerful approach to advertising you have when selling to teachers.  And rather interestingly, it is an approach that 90% of advertisers who sell to schools … Continue reading

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No one is going to buy from you unless they believe what you say.  But how can you ensure they believe?

  As the headline line above suggests – the key way to get teachers and managers to believe that your company offers interesting and exciting products is to focus on the benefits of the product or service you provide. Now … Continue reading

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How to build a big audience and become a “must read” advertiser

The notion that a person can write something each day about their lives or their interests and get an audience of hundreds of thousands is fascinating. Especially if you have something to sell that could be tagged onto each bit … Continue reading

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How to make yourself creative and write brilliant adverts at the same time

Write an email advertisement one way and you might get three sales.  Write it another way and you could get 100.  Change it again and you could get so many replies you could need to stop advertising for a while so you … Continue reading

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The perfect advert: its style and form

Below you will find an example of an email written for mailing to schools and a commentary on why the style and approach is as it is. Although this email obviously is written to sell one particular product, it is … Continue reading

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The five key elements of a successful advertisement

It would make life awfully nice and easy if only we could simply tell teachers and school managers what we have for sale, and for them then to buy it.  Unfortunately everyone now sees so many adverts each day that … Continue reading

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Successful adverts to teachers are written with teachers attitudes in mind

It may be a gross oversimplification, but I think teachers see themselves as experts. More than that I think they feel completely misunderstood and grossly undervalued.  And to this I want to throw in another issue: I believe how teachers … Continue reading

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