Pages
-
Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
Categories
Meta
Category Archives: The message
How can some people regularly write ads that get mega sales, while others find it harder?
Sitting in the executive members’ lounge of the Toppled Bollard, watering hole of the Rutland elite, I came across an article with the headline, “Trump most likely isn’t Putin’s puppet. Game theory indicates that he’s probably either worried about his … Continue reading →
The simple way to get people to read what you say
By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views. It’s not quite so bonkers in that it … Continue reading →
The best ways of getting teachers to read your adverts are not always obvious
By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views. It’s not quite so bonkers in that it … Continue reading →
Why your product, your audience, and your advertisement need to match completely
Selling to schools by stressing the benefits of your product or service is the most powerful approach to advertising you have when selling to teachers. And rather interestingly, it is an approach that 90% of advertisers who sell to schools … Continue reading →
No one is going to buy from you unless they believe what you say. But how can you ensure they believe?
As the headline line above suggests – the key way to get teachers and managers to believe that your company offers interesting and exciting products is to focus on the benefits of the product or service you provide. Now … Continue reading →
How to build a big audience and become a “must read” advertiser
The notion that a person can write something each day about their lives or their interests and get an audience of hundreds of thousands is fascinating. Especially if you have something to sell that could be tagged onto each bit … Continue reading →
How to make yourself creative and write brilliant adverts at the same time
Write an email advertisement one way and you might get three sales. Write it another way and you could get 100. Change it again and you could get so many replies you could need to stop advertising for a while so you … Continue reading →
The perfect advert: its style and form
Below you will find an example of an email written for mailing to schools and a commentary on why the style and approach is as it is. Although this email obviously is written to sell one particular product, it is … Continue reading →
The five key elements of a successful advertisement
It would make life awfully nice and easy if only we could simply tell teachers and school managers what we have for sale, and for them then to buy it. Unfortunately everyone now sees so many adverts each day that … Continue reading →
Successful adverts to teachers are written with teachers attitudes in mind
It may be a gross oversimplification, but I think teachers see themselves as experts. More than that I think they feel completely misunderstood and grossly undervalued. And to this I want to throw in another issue: I believe how teachers … Continue reading →