- Why is it that the skills that are used to sell things are rarely taught in schools?
- What is the most effective way of grabbing your potential customer by the throat?
- The use of humour in marketing to schools
- The Norway Tales: When digital technology eats itself
- The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
- The “5 steps to selling” approach is a classic. But is it still valid?
- DfE underspent by over £5bn, while failing to recruit more teachers.
- Private nursery schools in the summer: a marketing opportunity.
- How can some people regularly write ads that get mega sales, while others find it harder?
- The simple way to get people to read what you say
- The best ways of getting teachers to read your adverts are not always obvious
- Most firms never experiment with their advertising, which is why those that do can do so well.
- Why August is a great time to promote to schools in Scotland
- Many secondary school managers return to school in mid-August. But they receive very few promotions.
- Why your product, your audience, and your advertisement need to match completely
- No one is going to buy from you unless they believe what you say. But how can you ensure they believe?
- How to build a big audience and become a “must read” advertiser
- How to make yourself creative and write brilliant adverts at the same time
- The perfect advert: its style and form
- The five key elements of a successful advertisement
- What cranberries have to tell us about how best to sell into schools
- Successful adverts to teachers are written with teachers attitudes in mind
- How do you persuade the more hesitant teacher to buy
- The alternatives to advertising: how else to reach schools.
- They are not “that kind” of email
- How are companies that sell to schools dealing with the new regulations?
- What is the most effective way of testing the water with a postal mailing?
- How to avoid advertising
- What are generic emails and do they work?
- Is there a way of writing to teachers which always, always works??
Category Archives: The medium
Whatever you might think of GDPR, I guess most of us can agree that the intention of the EU was not to have the incredible upsurge of emails that occurred as the big day came. But that is exactly what … Continue reading
Emails addressed to schools which use generic addresses (such as email@example.com) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
Quite simply the Schools.co.uk generic list of schools is a database of almost every primary and secondary school in the UK. The only schools missing are those that have stated that they do not wish to receive any marketing material … Continue reading
Let’s imagine you want offer your new product or service to the head of history (or indeed any other teacher) in all 5000 secondary schools in the UK. And let’s say that you want to do that by post. The … Continue reading