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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Category Archives: The medium
The alternatives to advertising: how else to reach schools.
Whatever you might think of GDPR, I guess most of us can agree that the intention of the EU was not to have the incredible upsurge of emails that occurred as the big day came. But that is exactly what … Continue reading
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They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
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What are generic emails and do they work?
Quite simply the Schools.co.uk generic list of schools is a database of almost every primary and secondary school in the UK. The only schools missing are those that have stated that they do not wish to receive any marketing material … Continue reading
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What is the best way to test postal mailing
Let’s imagine you want offer your new product or service to the head of history (or indeed any other teacher) in all 5000 secondary schools in the UK. And let’s say that you want to do that by post. The … Continue reading
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No email, no post, then what?
By Tony Attwood You won’t be surprised to see that I start this little piece by denying the validity of the premises behind that headline. Like many others I don’t believe that GDPR has meant the end of emailing, nor … Continue reading
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