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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Monthly Archives: July 2018
DfE underspent by over £5bn, while failing to recruit more teachers.
By Tony Attwood This extraordinary underspend comes from two different sources. The first, and the one most often mentioned, arises because the DfE funds some programmes which are “demand led” – such as the number of apprenticeships taken up. And … Continue reading
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Private nursery schools in the summer: a marketing opportunity.
As part of their service to parents many private nursery schools continue to operate during the summer thus allowing parents to continue with their work. However we have found in the last few years that the amount of promotional material … Continue reading
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Most firms never experiment with their advertising, which is why those that do can do so well.
There are some people who shrug off failure, and there are some who take failure as a sign of personal weakness. And, of course, there are a few who, from the off, are so brilliant at something (maths, singing, acting, … Continue reading
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Why August is a great time to promote to schools in Scotland
Although it is true that English schools are now breaking up ready for the long summer holiday, there is something else afoot which could do with your attention. Because although we might think of this as a six week break … Continue reading
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Many secondary school managers return to school in mid-August. But they receive very few promotions.
There is always a temptation at this time of year about now to think that secondary schools in England, Wales and N Ireland won’t be active again until September. Up to a point that is true. But for many … Continue reading
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