Monthly Archives: July 2018

DfE underspent by over £5bn, while failing to recruit more teachers.

By Tony Attwood This extraordinary underspend comes from two different sources.  The first, and the one most often mentioned, arises because the DfE funds some programmes which are “demand led” – such as the number of apprenticeships taken up.  And … Continue reading

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Private nursery schools in the summer: a marketing opportunity.

As part of their service to parents many private nursery schools continue to operate during the summer thus allowing parents to continue with their work. However we have found in the last few years that the amount of promotional material … Continue reading

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How can some people regularly write ads that get mega sales, while others find it harder?

Sitting in the executive members’ lounge of the Toppled Bollard, watering hole of the Rutland elite, I came across an article with the headline, “Trump most likely isn’t Putin’s puppet. Game theory indicates that he’s probably either worried about his … Continue reading

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The simple way to get people to read what you say

By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views.  It’s not quite so bonkers in that it … Continue reading

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The best ways of getting teachers to read your adverts are not always obvious

By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views.  It’s not quite so bonkers in that it … Continue reading

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Most firms never experiment with their advertising, which is why those that do can do so well.

There are some people who shrug off failure, and there are some who take failure as a sign of personal weakness.  And, of course, there are a few who, from the off, are so brilliant at something (maths, singing, acting, … Continue reading

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Why August is a great time to promote to schools in Scotland

Although it is true that English schools are now breaking up ready for the long summer holiday, there is something else afoot which could do with your attention. Because although we might think of this as a six week break … Continue reading

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Many secondary school managers return to school in mid-August.  But they receive very few promotions.

  There is always a temptation at this time of year about now to think that secondary schools in England, Wales and N Ireland won’t be active again until September. Up to a point that is true.  But for many … Continue reading

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Why your product, your audience, and your advertisement need to match completely

Selling to schools by stressing the benefits of your product or service is the most powerful approach to advertising you have when selling to teachers.  And rather interestingly, it is an approach that 90% of advertisers who sell to schools … Continue reading

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No one is going to buy from you unless they believe what you say.  But how can you ensure they believe?

  As the headline line above suggests – the key way to get teachers and managers to believe that your company offers interesting and exciting products is to focus on the benefits of the product or service you provide. Now … Continue reading

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