- What is the difference between a sardine and a politician?
- Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
- Email lists are very inexpensive to purchase, but do they still bring in the orders?
- How to take your web page up and up the rankings
- What is the most cost effective way of gaining sales from schools during this time of austerity for all?
- Gaining sales from schools during this time of austerity for all
- How to ensure that every email to teachers really brings the response you want.
- What is the simplest way to see why an email ad has not worked as well as anticipated?
- Why is it that the skills that are used to sell things are rarely taught in schools?
- What is the most effective way of grabbing your potential customer by the throat?
- The use of humour in marketing to schools
- The Norway Tales: When digital technology eats itself
- The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
- The “5 steps to selling” approach is a classic. But is it still valid?
- DfE underspent by over £5bn, while failing to recruit more teachers.
- Private nursery schools in the summer: a marketing opportunity.
- How can some people regularly write ads that get mega sales, while others find it harder?
- The simple way to get people to read what you say
- The best ways of getting teachers to read your adverts are not always obvious
- Most firms never experiment with their advertising, which is why those that do can do so well.
- Why August is a great time to promote to schools in Scotland
- Many secondary school managers return to school in mid-August. But they receive very few promotions.
- Why your product, your audience, and your advertisement need to match completely
- No one is going to buy from you unless they believe what you say. But how can you ensure they believe?
- How to build a big audience and become a “must read” advertiser
- How to make yourself creative and write brilliant adverts at the same time
- The perfect advert: its style and form
- The five key elements of a successful advertisement
- What cranberries have to tell us about how best to sell into schools
- Successful adverts to teachers are written with teachers attitudes in mind
Monthly Archives: July 2018
By Tony Attwood This extraordinary underspend comes from two different sources. The first, and the one most often mentioned, arises because the DfE funds some programmes which are “demand led” – such as the number of apprenticeships taken up. And … Continue reading
As part of their service to parents many private nursery schools continue to operate during the summer thus allowing parents to continue with their work. However we have found in the last few years that the amount of promotional material … Continue reading
There are some people who shrug off failure, and there are some who take failure as a sign of personal weakness. And, of course, there are a few who, from the off, are so brilliant at something (maths, singing, acting, … Continue reading
Although it is true that English schools are now breaking up ready for the long summer holiday, there is something else afoot which could do with your attention. Because although we might think of this as a six week break … Continue reading
Many secondary school managers return to school in mid-August. But they receive very few promotions.
There is always a temptation at this time of year about now to think that secondary schools in England, Wales and N Ireland won’t be active again until September. Up to a point that is true. But for many … Continue reading