Author Archives: Tony Attwood

Be different, get one free

Where do ideas come from and how do you know they are likely to make good adverts?  In have occasionally mentioned my recent book on writing adverts.  I am not going to do that again (except in passing) as you … Continue reading

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What you really ought to do

If you write advertisements for your company, and take on other tasks as well, this is what you really ought to do  Most email advertisements are written by people who fit in writing the adverts between doing other jobs in … Continue reading

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What most adverts omit

What is it that almost all of the most successful adverts contain which less successful adverts omit? I truly believe, after years and years of writing advertisements and watching the results roll in, that the most successful adverts contain something … Continue reading

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What is it that stops advertisers getting more orders?

What is it that stops advertisers writing the advert that will bring in more orders than they could ever imagine? The driving force behind writing a brilliant advert that brings in unexpectedly huge results is creativity. For although it is … Continue reading

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Why, when one sees things amiss, it is sometimes best not to notice.

(At least when in the Toppled Bollard.) Like most institutions the Toppled Bollard public house has its own officially designated reverend gentleman who oversees the well-being of the flock that gathers in the hinterland between revolutionary Rutland and bankrupt Northamptonshire. … Continue reading

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On YouTube you might come across ASMR.  If you do, you might want to start running.

ASMR (Autonomous sensory meridian response to give it its pompous, meaningless and probably pointless full title) means whispering into a microphone so that one’s voice is hardly audible while twiddling one’s hair between two fingers or fondling a towel. It … Continue reading

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It is time for each good citizen of this fabled land to retake control of her/his life.  And then sell it.

What does the future hold for those of us living on the borders of independent Rutlandshire and bankrupt Northants with wild Leics looking on? Such was the question asked of a panel of experts at this month’s “Inside & Out … Continue reading

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I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.

As you can imagine the Toppled Bollard has been agog with excitement following my announcement yesterday that I was accepting the challenge to write an advertisement which not only made sense (that in itself being quite a challenge), but which … Continue reading

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What single factor is the most likely to reduce the effectiveness of an advert?

Put another way, what is it that more firms get wrong than anything else, when creating email advertisements?  What is it, in fact, that stops them getting more sales? Every week I am asked to comment on a number of … Continue reading

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The story of a supermarket that spent a fortune and got it horribly wrong

  A couple of miles from my house is a supermarket and in September the owners  obviously felt it needed modernising. So every night for a period of two months teams worked on completely changing the design of the interior. … Continue reading

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