Author Archives: Tony Attwood

Free email to schools

A free additional email when you book in a 4-email campaign for the summer term As a general guide schools will be re-opening for the summer term around Tuesday 19 April.  There’s a bank holiday on 2 May and a … Continue reading

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Why are advertisements to schools tending to become more successful month by month?

Are schools still buying? I was recently talking with the owner of a modest-sized company that sold to schools who said he’d decided to stop advertising for the moment, “until things settle down a bit”. His point was that he … Continue reading

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Why are advertisements to schools tending to become more successful month by month?

Are schools still buying? I was recently talking with the owner of a modest sized company that sold to schools who said he’d decided to stop advertising for the moment “until things settle down a bit”. His point was that … Continue reading

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Knowing how teachers choose what to buy is vital when planning a campaign.

So where do we get our information? We’ve all been to school, but our memories will probably be based on just two or three schools and biased by our own perceptions and behaviour at the time.  As a basis for … Continue reading

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Free email as schools return

An extra free email to schools as they return when you book into a highly discounted promotional package. There is one way of ensuring that you make the volume of schools’ sales that you want this autumn term.  And that … Continue reading

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Our websites don’t always show up on page 1 of Google searches. Does it matter?

By Tony Attwood It’s always struck me that people who email me, telling me that they can get my website onto page 1 in response to Google searches, are being a bit odd. I mean, if, as they suggest, being … Continue reading

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Back to school?

When schools re-open conditions are going to be different, and some firms will benefit As I write this I see there is a petition doing the rounds demanding that the government re-open schools sooner rather than later. Of course, governments … Continue reading

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Never do this do that

When an article on “never do this” starts off with one of your own “never do this” -isms, you know it will be fun. I have just found a website which detailed three unforgiveable sins that should never be committed … Continue reading

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Are there times when you should NOT link from your email advertisement to your web page?

By Tony Attwood The standard, classic approach for advertising to schools is to write an email which talks about the benefits of your product or service to the teacher and the school.  Then at the end you offer a link … Continue reading

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How can you write an advert that totally transforms your level of sales and enquiries?

If you have ever been stuck for a way of writing an advert you may well have looked on a social media site such as Pinterest or picked up one of the many books there are on how to be … Continue reading

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