Author Archives: Tony Attwood

Our websites don’t always show up on page 1 of Google searches. Does it matter?

By Tony Attwood It’s always struck me that people who email me, telling me that they can get my website onto page 1 in response to Google searches, are being a bit odd. I mean, if, as they suggest, being … Continue reading

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Back to school?

When schools re-open conditions are going to be different, and some firms will benefit As I write this I see there is a petition doing the rounds demanding that the government re-open schools sooner rather than later. Of course, governments … Continue reading

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Never do this do that

When an article on “never do this” starts off with one of your own “never do this” -isms, you know it will be fun. I have just found a website which detailed three unforgiveable sins that should never be committed … Continue reading

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Are there times when you should NOT link from your email advertisement to your web page?

By Tony Attwood The standard, classic approach for advertising to schools is to write an email which talks about the benefits of your product or service to the teacher and the school.  Then at the end you offer a link … Continue reading

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How can you write an advert that totally transforms your level of sales and enquiries?

If you have ever been stuck for a way of writing an advert you may well have looked on a social media site such as Pinterest or picked up one of the many books there are on how to be … Continue reading

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No one can do everything in a company. So which bits should you drop?

When I started my first company I did in fact do everything.  From writing the adverts to opening the replies, from putting the products I sold into packaging, to taking them to the Post Office.  And then going to the … Continue reading

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Make sure that when your speciality is in the news, you get the benefit

It can happen anytime: an item of news occurs which relates directly to a product or service that you offer, but, of course, without any mention of your company or what it does. And naturally you want to say, “Hey, … Continue reading

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It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.

The word is still largely restricted to America, but it is now creeping into British business awareness too: the microinfluencer.  And for some it is becoming a major aid to selling. We have become used to celebrities who have mega … Continue reading

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Free mailing to schools

  There are no less than five prime reasons why it is worth emailing teachers before and during the summer vacation. First, because the end of the summer term is the time when more money is spent by schools than … Continue reading

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Be different, get one free

Where do ideas come from and how do you know they are likely to make good adverts?  In have occasionally mentioned my recent book on writing adverts.  I am not going to do that again (except in passing) as you … Continue reading

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