- Be different, get one free
- What you really ought to do
- What most adverts omit
- What is it that stops advertisers getting more orders?
- Why, when one sees things amiss, it is sometimes best not to notice.
- On YouTube you might come across ASMR. If you do, you might want to start running.
- It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
- I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
- What single factor is the most likely to reduce the effectiveness of an advert?
- The story of a supermarket that spent a fortune and got it horribly wrong
- Is it true there are certain words that you should never use in advertising?
- What is the difference between a sardine and a politician?
- Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
- Email lists are very inexpensive to purchase, but do they still bring in the orders?
- How to take your web page up and up the rankings
- What is the most cost effective way of gaining sales from schools during this time of austerity for all?
- Gaining sales from schools during this time of austerity for all
- How to ensure that every email to teachers really brings the response you want.
- What is the simplest way to see why an email ad has not worked as well as anticipated?
- Why is it that the skills that are used to sell things are rarely taught in schools?
- What is the most effective way of grabbing your potential customer by the throat?
- The use of humour in marketing to schools
- The Norway Tales: When digital technology eats itself
- The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
- The “5 steps to selling” approach is a classic. But is it still valid?
- DfE underspent by over £5bn, while failing to recruit more teachers.
- Private nursery schools in the summer: a marketing opportunity.
- How can some people regularly write ads that get mega sales, while others find it harder?
- The simple way to get people to read what you say
- The best ways of getting teachers to read your adverts are not always obvious
Author Archives: Tony Attwood
Where do ideas come from and how do you know they are likely to make good adverts? In have occasionally mentioned my recent book on writing adverts. I am not going to do that again (except in passing) as you … Continue reading
If you write advertisements for your company, and take on other tasks as well, this is what you really ought to do Most email advertisements are written by people who fit in writing the adverts between doing other jobs in … Continue reading
What is it that almost all of the most successful adverts contain which less successful adverts omit? I truly believe, after years and years of writing advertisements and watching the results roll in, that the most successful adverts contain something … Continue reading
What is it that stops advertisers writing the advert that will bring in more orders than they could ever imagine? The driving force behind writing a brilliant advert that brings in unexpectedly huge results is creativity. For although it is … Continue reading
(At least when in the Toppled Bollard.) Like most institutions the Toppled Bollard public house has its own officially designated reverend gentleman who oversees the well-being of the flock that gathers in the hinterland between revolutionary Rutland and bankrupt Northamptonshire. … Continue reading
ASMR (Autonomous sensory meridian response to give it its pompous, meaningless and probably pointless full title) means whispering into a microphone so that one’s voice is hardly audible while twiddling one’s hair between two fingers or fondling a towel. It … Continue reading
It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
What does the future hold for those of us living on the borders of independent Rutlandshire and bankrupt Northants with wild Leics looking on? Such was the question asked of a panel of experts at this month’s “Inside & Out … Continue reading
As you can imagine the Toppled Bollard has been agog with excitement following my announcement yesterday that I was accepting the challenge to write an advertisement which not only made sense (that in itself being quite a challenge), but which … Continue reading
Put another way, what is it that more firms get wrong than anything else, when creating email advertisements? What is it, in fact, that stops them getting more sales? Every week I am asked to comment on a number of … Continue reading
A couple of miles from my house is a supermarket and in September the owners obviously felt it needed modernising. So every night for a period of two months teams worked on completely changing the design of the interior. … Continue reading