Author Archives: Tony Attwood

Why is it that the skills that are used to sell things are rarely taught in schools?

Who at school learns how to write something that is quirky, or is in the form of an open question?  Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading

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What is the most effective way of grabbing your potential customer by  the throat?

Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading

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The use of humour in marketing to schools

By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading

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The Norway Tales: When digital technology eats itself

  What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading

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The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?

By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian.  But stay with me for a mo because this is interesting and instructive in terms of … Continue reading

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The “5 steps to selling” approach is a classic. But is it still valid?

By Tony Attwood One can go back 80 years, or possibly more, and find books on marketing which suggest that marketing is a five step operation which runs through these approaches: Awareness: making the potential customer aware of you and … Continue reading

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DfE underspent by over £5bn, while failing to recruit more teachers.

By Tony Attwood This extraordinary underspend comes from two different sources.  The first, and the one most often mentioned, arises because the DfE funds some programmes which are “demand led” – such as the number of apprenticeships taken up.  And … Continue reading

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Private nursery schools in the summer: a marketing opportunity.

As part of their service to parents many private nursery schools continue to operate during the summer thus allowing parents to continue with their work. However we have found in the last few years that the amount of promotional material … Continue reading

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How can some people regularly write ads that get mega sales, while others find it harder?

Sitting in the executive members’ lounge of the Toppled Bollard, watering hole of the Rutland elite, I came across an article with the headline, “Trump most likely isn’t Putin’s puppet. Game theory indicates that he’s probably either worried about his … Continue reading

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The simple way to get people to read what you say

By Tony Attwood I have a rather bonkers hobby which involves running a blog about Arsenal football club. It’s bonkers because it brings in abuse from those who disagree with my views.  It’s not quite so bonkers in that it … Continue reading

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