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- The Opportunity Areas programme has received an extra £18m funding despite the forthcoming election.
- What is the easiest way to use social media without it costing a fortune?
- Selling direct is not at all complicated; it’s just not common sense.
- Is it really helpful to have video on your website when selling to schools?
- How some companies are actively selling to schools while we wait for the general election
- What is the best way to overcome customer dislike of advertising?
- What is the one factor that you must consider when seeking to get an ever bigger audience for your website?
- “Of course I want orders, but I don’t want to risk money on advertising at this time.”
- One day Brexit and the General Election will be over.
- If advertising is not working, what are the key things to do?
- A designed email may look smart and exciting on your computer, but may not always look good on receipt.
- What is the benefit of building a second website that is not overtly about your company?
- How even small companies can employ the notion of brand to great effect in selling to schools.
- Why finding the “influencers” as well as the buyers is always a good idea.
- We are working with a sector that contains a growing level of dubious and often illegitimate activity
- Are these emails the ravings of an old fella now way past his sell-by date or helpful hints from someone who knows?
- What is the most effective way of keeping sales ticking over while we wait for the new money to arrive?
- Offering people something and letting them down is always worse than not offering anything at all.
- Brainstorming is not for everyone, but for some people it is the solution to creating adverts that really work. Here’s how.
- Every term Schools.co.uk sends out hundreds of advertisements to teachers, free of charge. Here’s how your product can be advertised for free.
- What is the simplest way of seeing if your advertisement will generate sales this term?
- An example of how running a blog can extend the life of your advertisements.
- Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country
- Teachers and managers return to secondary schools on 14 August; an ideal time to promote.
- You can never be sure when a teacher or manager might want what you sell. So how can you ensure they keep you in mind?
- With a new Prime Minister in office, what are the prospects for companies that sell to schools?
- Discounted email campaigns as Scottish schools prepare for the new school year.
- Why do we offer a guarantee on our emailings, and what does the guarantee mean?
- Why living with our assumptions can be incredibly dangerous
- Most email advertisements are written in the least effective way possible. But what is the most effective approach?
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Author Archives: Tony Attwood
Never do this do that
When an article on “never do this” starts off with one of your own “never do this” -isms, you know it will be fun. I have just found a website which detailed three unforgiveable sins that should never be committed … Continue reading
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Are there times when you should NOT link from your email advertisement to your web page?
By Tony Attwood The standard, classic approach for advertising to schools is to write an email which talks about the benefits of your product or service to the teacher and the school. Then at the end you offer a link … Continue reading
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How can you write an advert that totally transforms your level of sales and enquiries?
If you have ever been stuck for a way of writing an advert you may well have looked on a social media site such as Pinterest or picked up one of the many books there are on how to be … Continue reading
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No one can do everything in a company. So which bits should you drop?
When I started my first company I did in fact do everything. From writing the adverts to opening the replies, from putting the products I sold into packaging, to taking them to the Post Office. And then going to the … Continue reading
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Make sure that when your speciality is in the news, you get the benefit
It can happen anytime: an item of news occurs which relates directly to a product or service that you offer, but, of course, without any mention of your company or what it does. And naturally you want to say, “Hey, … Continue reading
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It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.
The word is still largely restricted to America, but it is now creeping into British business awareness too: the microinfluencer. And for some it is becoming a major aid to selling. We have become used to celebrities who have mega … Continue reading
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Free mailing to schools
There are no less than five prime reasons why it is worth emailing teachers before and during the summer vacation. First, because the end of the summer term is the time when more money is spent by schools than … Continue reading
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Be different, get one free
Where do ideas come from and how do you know they are likely to make good adverts? In have occasionally mentioned my recent book on writing adverts. I am not going to do that again (except in passing) as you … Continue reading
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What you really ought to do
If you write advertisements for your company, and take on other tasks as well, this is what you really ought to do Most email advertisements are written by people who fit in writing the adverts between doing other jobs in … Continue reading
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What most adverts omit
What is it that almost all of the most successful adverts contain which less successful adverts omit? I truly believe, after years and years of writing advertisements and watching the results roll in, that the most successful adverts contain something … Continue reading
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