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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Monthly Archives: July 2018
What cranberries have to tell us about how best to sell into schools
No one has ever pretended that this is not a difficult time to sell into the education market. But what we do know is that some firms are maintaining their sales levels, while others are not. And we know this … Continue reading
Posted in Evolution
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The alternatives to advertising: how else to reach schools.
Whatever you might think of GDPR, I guess most of us can agree that the intention of the EU was not to have the incredible upsurge of emails that occurred as the big day came. But that is exactly what … Continue reading
Posted in The medium
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They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
Posted in GDPR, The medium
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How are companies that sell to schools dealing with the new regulations?
Reaching thousands of teachers and school managers through their dedicated news service, without a single email in sight. UK Education News is an online rolling news service which is refreshed every five minutes. At the top of the page appear … Continue reading
Posted in GDPR
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