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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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How some companies are actively selling to schools while we wait for the general election
From talking to our customers, past, present and possible, it seems to me there are two attitudes evolving in terms of selling to schools both now and into next term. One view that some people have is that the new … Continue reading
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What is the best way to overcome customer dislike of advertising?
It may come as a bit of a shock, but by and large most surveys in the UK and the USA show that more people generally dislike adverts than like them. But that is the truth, and it explains why … Continue reading
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What is the one factor that you must consider when seeking to get an ever bigger audience for your website?
Even without massive promotions or expensive advertising campaigns you can make a website audience can grow. Indeed, it seems to be quite common that sites can grow at a rate of 300% per year simply by adding lots of information … Continue reading
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“Of course I want orders, but I don’t want to risk money on advertising at this time.”
As my colleagues and I talk with our clients each day, we do hear a wide range of feelings about emailing teachers at this moment. From bullishness when a firm sees its competitors stop advertising and it starts to pick … Continue reading
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One day Brexit and the General Election will be over.
And schools will get their extra money…. As you can imagine, I write these little notes to you a few days ahead of them being sent out, but I can be fairly sure that in the intervening days between my … Continue reading
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If advertising is not working, what are the key things to do?
First, get someone not associated with your company (but who is honest enough to give you his or her real opinion) to read your advertisement. But (and this is vital) get them to do it now, and do it quickly, … Continue reading
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A designed email may look smart and exciting on your computer, but may not always look good on receipt.
I have my email inbox set up in columns, showing all the incoming emails on the left side of the page. On the right side, any selected email will be displayed. That might seem a bit odd to you, if … Continue reading
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What is the benefit of building a second website that is not overtly about your company?
It is something that a growing number of companies do – produce a website that is primarily about the area in which they work, rather than the products and services they supply. For example, a printing company might produce a … Continue reading
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How even small companies can employ the notion of brand to great effect in selling to schools.
Think of a brand and you might think of Coca Cola, Mercedes Benz, Real Madrid, Royal Mail, Tesco, M&S… All huge operations. But can we actually use the concept of the brand when thinking about much smaller enterprises? My view … Continue reading
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Why finding the “influencers” as well as the buyers is always a good idea.
Even though it was a very long time ago, I can still recall as a young teacher going to my head of department and showing him some items I had seen in a catalogue (we had catalogues in those days) … Continue reading
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