Category Archives: Uncategorized

Let’s take the first word in the phrase “Unique selling point”.  Unique. It means that on this point you stand alone. And then take “selling point” – that is something that tips the scales in terms not only of the … Continue reading →

As you may well know, there are two types of email lists of teachers and managers. First there are those that carry the personal email address of the teacher at a school (as in DSmith@westdale.haringey.sch.uk) and second the type that … Continue reading →

I recently saw an advert for a free report which promised to give me no less than 31 insider tips for turning leads into sales.  And I must say, my head began to spin at the very thought. Thirty-one? How … Continue reading →

Here’s a simple rule.  If you have an email advertisement that works, then don’t repeat it – or if you do repeat it, don’t run it more than a couple of times, at least not straight away. Instead, you should … Continue reading →

You know your business. You know what you want to sell. You know what your unique selling point is. You know what it is like when you talk with teachers. But despite all this knowing, there is a problem.  Because … Continue reading →

When you think about it, the old notion of measuring the success of an advert by measuring the number of people who saw an advert was fairly bizarre. Indeed whether it was people watching the TV or opening an email, … Continue reading →

The extra money for the Opportunity Areas programme, awarded despite the announcement of the general election, includes a programme for attracting teachers in a dozen areas across the country. The Opportunity Areas programme started in 2017 with £72m of public … Continue reading →

Opening accounts on Twitter and Facebook is of course free.  Anyone can do it, and keeping the accounts running doesn’t have to cost anything either. But there is an issue within social media accounts that does put many companies off: … Continue reading →

It might seem a bit odd to say that selling direct is not common sense, so let me explain. What I mean by that headline is that it is possible to look at direct selling to teachers and make simple … Continue reading →

One of the great problems with technological developments is that both techno geeks and people who want to sell the technology have a vested interest.  So just as the photo libraries used to tell us that a picture is worth … Continue reading →