Category Archives: Uncategorized

 Then it faded away.  But now in its new guise it is more effective than ever. Once upon a time PR was a central part in the marketing armoury of virtually every company, as firms selling into schools fought to … Continue reading →

In my last piece (“The need to experiment”) I made mention of the fact that one cannot simply run the same advert all the time – people will get a bit fed up with that and sales will decline. So … Continue reading →

Many years ago my colleagues and I launched a company which developed and sold materials for dyscalculic students – that is to say those who found maths a near incomprehensible subject but who were often of above average intelligence and … Continue reading →

During the last couple of years the amount of money spent in the UK on advertising via emails and websites has grown dramatically.  In fact, in the first half of last year alone the level of expenditure went up by … Continue reading →

As I am sure you can imagine, in the conversations we have with customers and prospective customers of our services we hear all sorts of views about schools and their buying habits. And while many of the people with whom … Continue reading →

Here’s a simple ten point plan for creating advertisements that work. First, make writing the advertisements that you are going to send to schools a priority, not something that is tucked away in the occasional moment when you have time. … Continue reading →

When writing advertisements, one needs always to be adventurous and cautious.  Both at the same time. Adventurous because you need to ensure that your advertisement stands out from the advertisements of the competition.  Cautious, because you don’t want to cause … Continue reading →

Statements made by the government both before and since the general election suggest clearly that the additional funding for schools will be reaching schools this April. However this is only part of the only boost to their funding that schools … Continue reading →

The most common reason why one advertisement works and another one does not is not (contrary to popular belief) because schools have stopped buying. In fact nothing can be further from the truth, as schools are now secure in the … Continue reading →

I was reading this week about an advertisement that nearly never happened. The advertisement was rejected by the top people in the company because they felt it wouldn’t work and could get some negative comment, it was too radical, too … Continue reading →