The most common reason why one advertisement works and another one does not is not (contrary to popular belief) because schools have stopped buying.
In fact nothing can be further from the truth, as schools are now secure in the knowledge that they are getting a lot more money in the next funding round, while even the government has given up the pretence of suggesting that there are enough teachers to go round.
So lower percentages of funding are going on teachers, and the money given to schools is going up. For suppliers it is hard to imagine a better combination of events.
But how can companies make the most of this new situation?
To answer that question we have prepared a new report for 2020: “How to write an advert that really really works: the complete answer.”
If you would like a copy please simply drop a line to Sam@schools.co.uk and a copy will be emailed to you free of charge.
