Category Archives: Uncategorized

One of the biggest problems with websites is that once a potential customer has had a look and decided not to buy, she or he is not likely to come back and have another look. This is, of course, rather … Continue reading →

Unlikely as it may seem, there is a way of advertising to schools without the financial risk of not getting the returns you might have wanted.   It is known as Payment by Results advertising, and in the last couple of … Continue reading →

There are two big areas of danger for anyone writing advertising aimed at teachers.  One involves using a “trick of the trade” which appears to be something it is not, and the other is to say that teachers can’t be … Continue reading →

There is a simple rule in advertising which says, “Nothing lasts forever.”  In terms of advertising this has two implications: one is that just because an advertisement worked well last year, it doesn’t mean it will work well this year.  … Continue reading →

The funding of schools is based primarily on the number of pupils and students in each school. Thus the big benefit schools will get from the extra money the government has announced comes from the fact that the school population … Continue reading →

Education is an area of government which is devolved, meaning that changes promised by the Conservatives ahead of the election will only affect England. Here are some of the changes we can expect in England this year and thereafter. At … Continue reading →

Meanwhile copies of many of our daily posts can be found on our marketing blog so if you are using the holiday period to mull over different ways of advertising that’s a good place to start. But if you would like something … Continue reading →

In a recent post I pointed out that the advertising industry in Britain has never been more buoyant, with growth in the amount of money spent on advertising rising year by year. So it may come as a bit of … Continue reading →

I really do believe this – all successful direct campaigns consist of five processes which work in harmony.  Here they are… Having a product or service the customer can be made to want Offering it at a price the customer … Continue reading →

In life, when things don’t work too well, we generally only want to do one thing in order to make everything work.  If someone tells us to make half a dozen changes that can be most annoying. But we’re approaching … Continue reading →