Category Archives: Uncategorized

Unfortunately it is very difficult to say which font is absolutely right for which message. In short, there is no one font that is ideal for convincing teachers who have come to your website to buy your product. But the … Continue reading →

One of the discussion groups of which I am a member today sent me an email with the headline “Why facts don’t convince people”. I read on, only to realise that if I wanted to find out why facts don’t … Continue reading →

The one thing that most websites aimed at teachers have in common is that they don’t change very much. This has two effects. First it means that you lose an opportunity to sell more to these potential customers – an … Continue reading →

That headline above was in fact used in an email I received a few years ago. But it wasn’t used as a headline; rather it was used as the subject line.  I really liked it, but thought it was in … Continue reading →

If you have read my ramblings over the months or years on selling into schools you might recall that I stress the need for an exciting headline with an open question as a starter. Plus a need to focus on … Continue reading →

Twice a week I go to what is known as an “improv” class. In the class anything between 10 and 15 of us are given situations to work through and characters to play. Working together or in small groups we … Continue reading →

The answer to that question about the biggest barrier is very simple: it is habit. Although we often don’t like to think so, we are all creatures of habit.  Indeed there is a general agreement among scientists who measure human … Continue reading →

The number of mental health counsellors in schools has almost doubled in the past three years according to a survey released by the National Association of Head Teachers. From such help being available in around only one third of schools … Continue reading →

Across the years I think we have undertaken research into answering this question maybe a dozen times – and each time we have found that headlines can improve response rates. Except, not all headlines. The headlines that tend not to … Continue reading →

How Google responds to a search request can have a direct impact on your business. Let’s imagine that you sell school desks.  A school manager types into the search engine “School desks discount price” and looks at the result. The … Continue reading →