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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Category Archives: Uncategorized
Make sure that when your speciality is in the news, you get the benefit
It can happen anytime: an item of news occurs which relates directly to a product or service that you offer, but, of course, without any mention of your company or what it does. And naturally you want to say, “Hey, … Continue reading
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It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.
The word is still largely restricted to America, but it is now creeping into British business awareness too: the microinfluencer. And for some it is becoming a major aid to selling. We have become used to celebrities who have mega … Continue reading
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Free mailing to schools
There are no less than five prime reasons why it is worth emailing teachers before and during the summer vacation. First, because the end of the summer term is the time when more money is spent by schools than … Continue reading
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Be different, get one free
Where do ideas come from and how do you know they are likely to make good adverts? In have occasionally mentioned my recent book on writing adverts. I am not going to do that again (except in passing) as you … Continue reading
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What you really ought to do
If you write advertisements for your company, and take on other tasks as well, this is what you really ought to do Most email advertisements are written by people who fit in writing the adverts between doing other jobs in … Continue reading
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What most adverts omit
What is it that almost all of the most successful adverts contain which less successful adverts omit? I truly believe, after years and years of writing advertisements and watching the results roll in, that the most successful adverts contain something … Continue reading
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What is it that stops advertisers getting more orders?
What is it that stops advertisers writing the advert that will bring in more orders than they could ever imagine? The driving force behind writing a brilliant advert that brings in unexpectedly huge results is creativity. For although it is … Continue reading
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Why, when one sees things amiss, it is sometimes best not to notice.
(At least when in the Toppled Bollard.) Like most institutions the Toppled Bollard public house has its own officially designated reverend gentleman who oversees the well-being of the flock that gathers in the hinterland between revolutionary Rutland and bankrupt Northamptonshire. … Continue reading
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On YouTube you might come across ASMR. If you do, you might want to start running.
ASMR (Autonomous sensory meridian response to give it its pompous, meaningless and probably pointless full title) means whispering into a microphone so that one’s voice is hardly audible while twiddling one’s hair between two fingers or fondling a towel. It … Continue reading
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It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
What does the future hold for those of us living on the borders of independent Rutlandshire and bankrupt Northants with wild Leics looking on? Such was the question asked of a panel of experts at this month’s “Inside & Out … Continue reading
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