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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
As you can imagine the Toppled Bollard has been agog with excitement following my announcement yesterday that I was accepting the challenge to write an advertisement which not only made sense (that in itself being quite a challenge), but which … Continue reading
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What single factor is the most likely to reduce the effectiveness of an advert?
Put another way, what is it that more firms get wrong than anything else, when creating email advertisements? What is it, in fact, that stops them getting more sales? Every week I am asked to comment on a number of … Continue reading
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Is it true there are certain words that you should never use in advertising?
By Tony Attwood For once I am going to make life easy for you and give you the answer immediately by saying “no”. So now you don’t have to read on. But as you are still here I will go … Continue reading
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What is the difference between a sardine and a politician?
What is the difference between a sardine and a politician? Such was the challenging question that was presented as the title of this month’s lecture in the series “Contemporary Issues in Direct Marketing” by Dr Billy “the Dog” McGraw. The … Continue reading
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Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
It is almost three years since “Baby Shark” was uploaded to YouTube. It runs like this: the baby shark arrives, its mother arrives, the rest of the family arrive. The shark family goes hunting. Smaller fish swim away. The end. … Continue reading
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Email lists are very inexpensive to purchase, but do they still bring in the orders?
By Tony Attwood No one would ever suggest that using email lists that are addressed to the school office are as effective as email lists that go directly to a person, but they still have their uses. Perhaps the most … Continue reading
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How to take your web page up and up the rankings
by Tony Attwood Going up the Google rankings is helpful because if you get close to the top of the rankings you can, quite obviously get more and more people clicking on your site: you are in fact getting visitors … Continue reading
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What is the most cost effective way of gaining sales from schools during this time of austerity for all?
It is of course true that school budgets are being cut. But curiously there are some unexpected bonuses in this. For example, because a lot of schools are not being inspected on anything like a regular basis they are not … Continue reading
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Gaining sales from schools during this time of austerity for all
It is of course true that school budgets are being cut. But curiously there are some unexpected bonuses in this. For example, because a lot of schools are not being inspected on anything like a regular basis they are … Continue reading
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What is the most effective way of grabbing your potential customer by the throat?
Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading
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