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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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You can never be sure when a teacher or manager might want what you sell. So how can you ensure they keep you in mind?
Even when a school has bought from you before and been very happy with the purchase, that in itself is not a guarantee that they will buy from you again next time around. Of course, we all hope that having … Continue reading
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With a new Prime Minister in office, what are the prospects for companies that sell to schools?
The plan by Boris Johnson for the state to spend at least £5,000 on every secondary school pupil in England was made in a pledge during his leadership campaign. He stated that the intention to “level up” Britain’s education system … Continue reading
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Discounted email campaigns as Scottish schools prepare for the new school year.
Scottish schools are now preparing for their new school year. The national results come out on 6 August and virtually every teacher will be back in school by Monday 19 August – although of course many senior staff will have … Continue reading
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Why do we offer a guarantee on our emailings, and what does the guarantee mean?
Offering a guarantee on an email campaign is rather unusual, and certainly when Schools.co.uk first started offering such guarantees we were pretty much on our own. Indeed it is possible that we still are the only company that does this. … Continue reading
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Why living with our assumptions can be incredibly dangerous
It is a notion widely believed that when someone is in difficulty in a public place no one will come to help. The view is even backed up by research evidence from the late 1960s which suggested that when people … Continue reading
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Most email advertisements are written in the least effective way possible. But what is the most effective approach?
Most email advertisements are written as announcements. They simply tell the reader that this is what is for sale, it is jolly good, and here is the price. That is the least effective way possible of advertising. Announcement advertisements sent … Continue reading
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Never do this do that
When an article on “never do this” starts off with one of your own “never do this” -isms, you know it will be fun. I have just found a website which detailed three unforgiveable sins that should never be committed … Continue reading
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Are there times when you should NOT link from your email advertisement to your web page?
By Tony Attwood The standard, classic approach for advertising to schools is to write an email which talks about the benefits of your product or service to the teacher and the school. Then at the end you offer a link … Continue reading
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How can you write an advert that totally transforms your level of sales and enquiries?
If you have ever been stuck for a way of writing an advert you may well have looked on a social media site such as Pinterest or picked up one of the many books there are on how to be … Continue reading
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No one can do everything in a company. So which bits should you drop?
When I started my first company I did in fact do everything. From writing the adverts to opening the replies, from putting the products I sold into packaging, to taking them to the Post Office. And then going to the … Continue reading
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