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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Author Archives: Tony Attwood
They are not “that kind” of email
Emails addressed to schools which use generic addresses (such as office@stjohns.northants.gov.sch.uk) and which don’t have any teacher details attached can of course still be used in the post-GDPR world. The reason for this is quite simple: the data used contains … Continue reading
Posted in GDPR, The medium
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How are companies that sell to schools dealing with the new regulations?
Reaching thousands of teachers and school managers through their dedicated news service, without a single email in sight. UK Education News is an online rolling news service which is refreshed every five minutes. At the top of the page appear … Continue reading
Posted in GDPR
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What is the most effective way of testing the water with a postal mailing?
By Tony Attwood Of late a number of companies have been contacting Schools.co.uk concerning promotions to schools through the post, and obviously we are always happy to help. So I thought I would very quickly outline what it is that … Continue reading
Posted in Postal
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How to avoid advertising
I won’t keep you in suspense with the answer to this one. What these firms do is use our Payments by Results service. As a first step the companies tell us about their products or services and give us … Continue reading
Posted in Payment by Results
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What are generic emails and do they work?
Quite simply the Schools.co.uk generic list of schools is a database of almost every primary and secondary school in the UK. The only schools missing are those that have stated that they do not wish to receive any marketing material … Continue reading
Posted in The medium
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Five emails to schools for just £215.00 and a guaranteed response.
Please note the offer in this announcement is only available for campaigns starting in July and mid-August. The four month campaign email programme in which you can have one email sent out every month to schools costs from as … Continue reading
Posted in Selling
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What is the best way to test postal mailing
Let’s imagine you want offer your new product or service to the head of history (or indeed any other teacher) in all 5000 secondary schools in the UK. And let’s say that you want to do that by post. The … Continue reading
Posted in The medium
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What is the most effective way of reviving an established product
By Tony Attwood I suspect most of us have seen it: there is a product that sells and sells to teachers, and then gradually sales drift away as the old adverts just don’t deliver anymore. What can one do? Having … Continue reading
Posted in Selling
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