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Recent Posts
- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Category Archives: The message
How do you persuade the more hesitant teacher to buy
“Hmmm that sounds interesting, I’ll have to think about that,” is both encouraging and dispiriting when said by a teacher or manager in a school after he/she has found out about your product or service. Encouraging because you have gained … Continue reading →
Is there a way of writing to teachers which always, always works??
My simple answer to that question is “no”, there is not one way. However there are some ways that most of the time work better than others. Unfortunately these better working ways are not always the most obvious, common sense … Continue reading →
Why common sense does not work when selling to schools.
I’ve only been pondering this morning’s news for ten minutes and I have a whole raft of examples of common sense not working as it should. If you have a moment, allow me to explain. (And, oh yes, there is … Continue reading →
What is the question that everyone has forgotten to ask
By Tony Attwood I won’t attempt to keep you guessing as to which question I mean, but instead will reveal my answer straight away. The question I think we’ve forgotten is, “why?” Yet to me that has always been the … Continue reading →
What would it be like if all teachers saw you as the expert in your field?
By Tony Attwood Put another way: what would be the benefit of being seen as an expert in your field of work, to whom people turned for advice? OK, so your first reaction might be that you couldn’t stand the … Continue reading →
Why you should be modest with your claims when selling to teachers
by Tony Attwood 30 years ago people who liked pop music still took note of what was in the Top 40 because they wanted to be part of the mass movement. Today few people care because believing in one’s own … Continue reading →
