Opening accounts on Twitter and Facebook is of course free. Anyone can do it, and keeping the accounts running doesn’t have to cost anything either.
But there is an issue within social media accounts that does put many companies off: the issue is getting readers. And not just any old readers, but readers who engage with what you are writing and will ultimately buy something from you.
By way of example, our website promoting the Dyscalculia Centre (which I have mentioned before) attracts lots of views because it contains many articles that will be of interest both to people who have the condition, to special needs teachers, and to people who have friends or relatives with the condition.
Thus if you go to that site you will see that at the top of the page we also have announcements,
Follow us on Twitter @DyscalculiaHelp
See us on Facebook: https://www.facebook.com/The-Dyscalculia-Centre
And, of course, what we do on the Facebook and Twitter accounts is write helpful information for those interested in dyscalculia.
As a result we are getting more and more parents, teachers and people with dyscalculia onto our Twitter and Facebook accounts. Indeed people are also finding us on Twitter and Facebook without first finding our website.
In short, using social media and a website enhances the awareness of what we do.
This, of course, is all quite simple, and you might wonder why I am bothering to point this out to you, but the point is that although many firms do set up such social media accounts, they often don’t populate these accounts fully with helpful articles.
In fact I am often told by business owners and managers that, “there isn’t much to write about in terms of what we do”.
Although that might very occasionally be the case, most of the time I find that is not so – one just has to think around the corners, as it were, to find the topics.
And one doesn’t have to come up with 20 topics at once – it is in fact a good idea to make the accounts grow week by week. In this way people come back in order to see what you have added of late.
Schools.co.uk not only undertakes this type of work for our own sites, but we also work with various clients, and if you feel you would like a greater social media presence, but don’t have the time to get it running yourself, please do call 01604 880 927 or email Stephen@schools.co.uk with details of what you do.