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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Author Archives: AnneM1314
We are working with a sector that contains a growing level of dubious and often illegitimate activity
Schools.co.uk not only sends emails to schools on behalf of its clients – it also runs a number of companies that sell into school. We do this so that we can monitor school responses to adverts, while watching the state … Continue reading
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Are these emails the ravings of an old fella now way past his sell-by date or helpful hints from someone who knows?
Many years ago a competitor in the field of direct marketing services launched an attack on me personally in an article which criticised my approach to writing advertising copy. I hadn’t written or said anything at all about my rival, … Continue reading
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What is the most effective way of keeping sales ticking over while we wait for the new money to arrive?
If you are a regular reader of my ramblings you will know that I don’t agree with the notion that schools are simply not buying at the moment – as school managers perhaps feel that they should wait for when … Continue reading
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Offering people something and letting them down is always worse than not offering anything at all.
A little while ago in a couple of posts I relayed the story of how the garage that sold me my car offered to reduce its emissions with a software tweak free of charge. I took my car in, waited … Continue reading
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Brainstorming is not for everyone, but for some people it is the solution to creating adverts that really work. Here’s how.
Brainstorming is one of those words that to many UK citizens sounds rather like a fake American idea, which is probably just a fad and most likely doesn’t work anyway. And yet quite a few people say that brainstorming was … Continue reading
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Every term Schools.co.uk sends out hundreds of advertisements to teachers, free of charge. Here’s how your product can be advertised for free.
If you are looking to reduce your advertising costs, or if you have no idea whether your particular advertisements will work or not, then there is an advertising service which reaches teachers but costs you nothing. This service, which has … Continue reading
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What is the simplest way of seeing if your advertisement will generate sales this term?
Now I know that some simple approaches to marketing products and services really are not quite as simple as you might want them to be. But in the case of emailing schools, simple really does mean simple. In fact, if … Continue reading
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An example of how running a blog can extend the life of your advertisements.
I have been asked a few times of late to give an example of how a blog can help expand the value of advertisements that are sent to schools. So here is an example of a blog – it is … Continue reading
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Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country
A little while ago I wrote about how the dealership that sold me my car some years back had called me and said I could have a software upgrade on the car free of charge. It would, I was told, … Continue reading
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Teachers and managers return to secondary schools on 14 August; an ideal time to promote.
Careers teachers, heads of sixth form, senior management and administrators in secondary schools in over 90% of the UK will be back in school from 14 August (if not earlier) when schools are notified of the exam results. Students get … Continue reading
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