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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Author Archives: Tony Attwood
What is it that stops advertisers getting more orders?
What is it that stops advertisers writing the advert that will bring in more orders than they could ever imagine? The driving force behind writing a brilliant advert that brings in unexpectedly huge results is creativity. For although it is … Continue reading
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Why, when one sees things amiss, it is sometimes best not to notice.
(At least when in the Toppled Bollard.) Like most institutions the Toppled Bollard public house has its own officially designated reverend gentleman who oversees the well-being of the flock that gathers in the hinterland between revolutionary Rutland and bankrupt Northamptonshire. … Continue reading
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On YouTube you might come across ASMR. If you do, you might want to start running.
ASMR (Autonomous sensory meridian response to give it its pompous, meaningless and probably pointless full title) means whispering into a microphone so that one’s voice is hardly audible while twiddling one’s hair between two fingers or fondling a towel. It … Continue reading
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It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
What does the future hold for those of us living on the borders of independent Rutlandshire and bankrupt Northants with wild Leics looking on? Such was the question asked of a panel of experts at this month’s “Inside & Out … Continue reading
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I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
As you can imagine the Toppled Bollard has been agog with excitement following my announcement yesterday that I was accepting the challenge to write an advertisement which not only made sense (that in itself being quite a challenge), but which … Continue reading
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What single factor is the most likely to reduce the effectiveness of an advert?
Put another way, what is it that more firms get wrong than anything else, when creating email advertisements? What is it, in fact, that stops them getting more sales? Every week I am asked to comment on a number of … Continue reading
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The story of a supermarket that spent a fortune and got it horribly wrong
A couple of miles from my house is a supermarket and in September the owners obviously felt it needed modernising. So every night for a period of two months teams worked on completely changing the design of the interior. … Continue reading
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Is it true there are certain words that you should never use in advertising?
By Tony Attwood For once I am going to make life easy for you and give you the answer immediately by saying “no”. So now you don’t have to read on. But as you are still here I will go … Continue reading
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What is the difference between a sardine and a politician?
What is the difference between a sardine and a politician? Such was the challenging question that was presented as the title of this month’s lecture in the series “Contemporary Issues in Direct Marketing” by Dr Billy “the Dog” McGraw. The … Continue reading
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Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
It is almost three years since “Baby Shark” was uploaded to YouTube. It runs like this: the baby shark arrives, its mother arrives, the rest of the family arrive. The shark family goes hunting. Smaller fish swim away. The end. … Continue reading
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