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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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The font you use for your website pages can affect the responses you get.
Unfortunately it is very difficult to say which font is absolutely right for which message. In short, there is no one font that is ideal for convincing teachers who have come to your website to buy your product. But the … Continue reading
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Why facts and statistics don’t always convince readers
One of the discussion groups of which I am a member today sent me an email with the headline “Why facts don’t convince people”. I read on, only to realise that if I wanted to find out why facts don’t … Continue reading
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What is the most important thing that you should do with your website on a regular basis?
The one thing that most websites aimed at teachers have in common is that they don’t change very much. This has two effects. First it means that you lose an opportunity to sell more to these potential customers – an … Continue reading
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Without a good subject line you may as well not bother writing the email at all!
That headline above was in fact used in an email I received a few years ago. But it wasn’t used as a headline; rather it was used as the subject line. I really liked it, but thought it was in … Continue reading
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What is the best way to create sales emails and web pages that contain all the words that stimulate sales
If you have read my ramblings over the months or years on selling into schools you might recall that I stress the need for an exciting headline with an open question as a starter. Plus a need to focus on … Continue reading
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In these changing times, imagination is the prime sales tool that we have
Twice a week I go to what is known as an “improv” class. In the class anything between 10 and 15 of us are given situations to work through and characters to play. Working together or in small groups we … Continue reading
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What is the biggest barrier that can stop you making a sale, and how can it be overcome?
The answer to that question about the biggest barrier is very simple: it is habit. Although we often don’t like to think so, we are all creatures of habit. Indeed there is a general agreement among scientists who measure human … Continue reading
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A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
The number of mental health counsellors in schools has almost doubled in the past three years according to a survey released by the National Association of Head Teachers. From such help being available in around only one third of schools … Continue reading
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What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
Across the years I think we have undertaken research into answering this question maybe a dozen times – and each time we have found that headlines can improve response rates. Except, not all headlines. The headlines that tend not to … Continue reading
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How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
How Google responds to a search request can have a direct impact on your business. Let’s imagine that you sell school desks. A school manager types into the search engine “School desks discount price” and looks at the result. The … Continue reading
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