- Offering people something and letting them down is always worse than not offering anything at all.
- Brainstorming is not for everyone, but for some people it is the solution to creating adverts that really work. Here’s how.
- Every term Schools.co.uk sends out hundreds of advertisements to teachers, free of charge. Here’s how your product can be advertised for free.
- What is the simplest way of seeing if your advertisement will generate sales this term?
- An example of how running a blog can extend the life of your advertisements.
- Going the extra mile is generally a good thing – until you leave your customer abandoned in an unknown country
- Teachers and managers return to secondary schools on 14 August; an ideal time to promote.
- You can never be sure when a teacher or manager might want what you sell. So how can you ensure they keep you in mind?
- With a new Prime Minister in office, what are the prospects for companies that sell to schools?
- Discounted email campaigns as Scottish schools prepare for the new school year.
- Why do we offer a guarantee on our emailings, and what does the guarantee mean?
- Why living with our assumptions can be incredibly dangerous
- Most email advertisements are written in the least effective way possible. But what is the most effective approach?
- Never do this do that
- Are there times when you should NOT link from your email advertisement to your web page?
- How can you write an advert that totally transforms your level of sales and enquiries?
- No one can do everything in a company. So which bits should you drop?
- Make sure that when your speciality is in the news, you get the benefit
- It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.
- Free mailing to schools
- Be different, get one free
- What you really ought to do
- What most adverts omit
- What is it that stops advertisers getting more orders?
- Why, when one sees things amiss, it is sometimes best not to notice.
- On YouTube you might come across ASMR. If you do, you might want to start running.
- It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
- I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
- What single factor is the most likely to reduce the effectiveness of an advert?
- The story of a supermarket that spent a fortune and got it horribly wrong
Monthly Archives: October 2018
What is the difference between a sardine and a politician? Such was the challenging question that was presented as the title of this month’s lecture in the series “Contemporary Issues in Direct Marketing” by Dr Billy “the Dog” McGraw. The … Continue reading
Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
It is almost three years since “Baby Shark” was uploaded to YouTube. It runs like this: the baby shark arrives, its mother arrives, the rest of the family arrive. The shark family goes hunting. Smaller fish swim away. The end. … Continue reading
By Tony Attwood No one would ever suggest that using email lists that are addressed to the school office are as effective as email lists that go directly to a person, but they still have their uses. Perhaps the most … Continue reading