Monthly Archives: October 2018

What is the difference between a sardine and a politician?

What is the difference between a sardine and a politician? Such was the challenging question that was presented as the title of this month’s lecture in the series “Contemporary Issues in Direct Marketing” by Dr Billy “the Dog” McGraw.  The … Continue reading

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Selling is a process.  How it works depends on the interests of your customers, not on the latest gizmos.

It is almost three years since “Baby Shark” was uploaded to YouTube. It runs like this: the baby shark arrives, its mother arrives, the rest of the family arrive. The shark family goes hunting. Smaller fish swim away. The end. … Continue reading

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Email lists are very inexpensive to purchase, but do they still bring in the orders?  

By Tony Attwood No one would ever suggest that using email lists that are addressed to the school office are as effective as email lists that go directly to a person, but they still have their uses. Perhaps the most … Continue reading

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