Monthly Archives: August 2018

Why is it that the skills that are used to sell things are rarely taught in schools?

Who at school learns how to write something that is quirky, or is in the form of an open question?  Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading

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What is the most effective way of grabbing your potential customer by  the throat?

Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading

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The use of humour in marketing to schools

By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading

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The Norway Tales: When digital technology eats itself

  What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading

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The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?

By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian.  But stay with me for a mo because this is interesting and instructive in terms of … Continue reading

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The “5 steps to selling” approach is a classic. But is it still valid?

By Tony Attwood One can go back 80 years, or possibly more, and find books on marketing which suggest that marketing is a five step operation which runs through these approaches: Awareness: making the potential customer aware of you and … Continue reading

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