- How can you write an advert that totally transforms your level of sales and enquiries?
- No one can do everything in a company. So which bits should you drop?
- Make sure that when your speciality is in the news, you get the benefit
- It might sound like something nasty in the water supply, but this is actually a low cost and very effective way of selling.
- Free mailing to schools
- Be different, get one free
- What you really ought to do
- What most adverts omit
- What is it that stops advertisers getting more orders?
- Why, when one sees things amiss, it is sometimes best not to notice.
- On YouTube you might come across ASMR. If you do, you might want to start running.
- It is time for each good citizen of this fabled land to retake control of her/his life. And then sell it.
- I was challenged to devise an ad for Schools.co.uk which included six randomly chosen words, twice.
- What single factor is the most likely to reduce the effectiveness of an advert?
- The story of a supermarket that spent a fortune and got it horribly wrong
- Is it true there are certain words that you should never use in advertising?
- What is the difference between a sardine and a politician?
- Selling is a process. How it works depends on the interests of your customers, not on the latest gizmos.
- Email lists are very inexpensive to purchase, but do they still bring in the orders?
- How to take your web page up and up the rankings
- What is the most cost effective way of gaining sales from schools during this time of austerity for all?
- Gaining sales from schools during this time of austerity for all
- How to ensure that every email to teachers really brings the response you want.
- What is the simplest way to see why an email ad has not worked as well as anticipated?
- Why is it that the skills that are used to sell things are rarely taught in schools?
- What is the most effective way of grabbing your potential customer by the throat?
- The use of humour in marketing to schools
- The Norway Tales: When digital technology eats itself
- The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
- The “5 steps to selling” approach is a classic. But is it still valid?
Monthly Archives: August 2018
Who at school learns how to write something that is quirky, or is in the form of an open question? Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading
Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading
By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading
What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading
By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian. But stay with me for a mo because this is interesting and instructive in terms of … Continue reading
By Tony Attwood One can go back 80 years, or possibly more, and find books on marketing which suggest that marketing is a five step operation which runs through these approaches: Awareness: making the potential customer aware of you and … Continue reading