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- How childhood aspirations can help with your advertising.
- How to write emails to teachers that really work
- Why questions don’t work
- Free email to schools
- Why are advertisements to schools tending to become more successful month by month?
- Why are advertisements to schools tending to become more successful month by month?
- Knowing how teachers choose what to buy is vital when planning a campaign.
- Free email as schools return
- Our websites don’t always show up on page 1 of Google searches. Does it matter?
- Back to school?
- What is actually happening in schools in relation to buying products and services?
- Details of the new government plan to reduce ill-discipline and bad behaviour.
- What you call you product or service can make a huge amount of difference
- Despite current government advice that schools should stay open, the schools themselves are preparing alternatives
- Confirmation that schools are responding to government cuts to funding by savings on staff
- Being seen as an expert in your field gives you an incredible advantage when it comes to advertising
- “Why would you send out adverts without charging people? Of course it doesn’t work.”
- What is the most effective way of increasing the readership of your advertisements without spending more money?
- If you are going to experiment with your advertising you will make occasional mistakes. But don’t let that stop you.
- Next term LA schools start to get extra funding from three sources. But how will they spend it?
- The font you use for your website pages can affect the responses you get.
- Why facts and statistics don’t always convince readers
- What is the most important thing that you should do with your website on a regular basis?
- Without a good subject line you may as well not bother writing the email at all!
- What is the best way to create sales emails and web pages that contain all the words that stimulate sales
- In these changing times, imagination is the prime sales tool that we have
- What is the biggest barrier that can stop you making a sale, and how can it be overcome?
- A huge increase in the number of mental health counsellors in schools represents a major opportunity for suppliers
- What is the one thing that you can do which is guaranteed to improve the response rate to your advertisement?
- How the simple fact of getting more visitors onto your website can help sales more than you might imagine.
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Monthly Archives: August 2018
Why is it that the skills that are used to sell things are rarely taught in schools?
Who at school learns how to write something that is quirky, or is in the form of an open question? Indeed who at school learns what an “open” question actually is? Come to that, no one that I have met … Continue reading
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What is the most effective way of grabbing your potential customer by the throat?
Here’s something that I think you should never do: create an advertisement that tells the reader what you want her/him to do at the very start. For I believe the very beginning of an email needs to stand out – … Continue reading
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The use of humour in marketing to schools
By Tony Attwood For many years we’ve experimented with using humour in marketing. And from the start I must admit there are many who say you should never do this, because one person’s humour is to another person an indicator … Continue reading
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The Norway Tales: When digital technology eats itself
What will you do when digital technology eats itself? We all know that viruses and malware are an ever present danger in today’s world, and this fact was brought home to me when the Toppled Bollard itself – that … Continue reading
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The Norway Tales: What do you call a four fingered chocolate bar that isn’t a KitKat?
By Tony Attwood OK that is not an easy question unless you are an aficionado of marketing news or a lover of things Norwegian. But stay with me for a mo because this is interesting and instructive in terms of … Continue reading
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The “5 steps to selling” approach is a classic. But is it still valid?
By Tony Attwood One can go back 80 years, or possibly more, and find books on marketing which suggest that marketing is a five step operation which runs through these approaches: Awareness: making the potential customer aware of you and … Continue reading
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