Of course it may not happen, but there is every chance schools will close shortly.  So how do we keep selling?

The government has come in for criticism because they seem to have suggested that ministers want 60% of British residents to contract coronavirus in order to prevent it spreading further among the population.

Speaking on Radio Four’s Today programme the chief scientific adviser Sir Patrick Vallance said, “Our aim is to try and reduce the peak, broaden the peak, not suppress it completely; also, because the vast majority of people get a mild illness, to build up some kind of herd immunity so more people are immune to this disease and we reduce the transmission.”

With such a programme it seems inevitable that schools will close in full or part, and that many pupils and students will be given work to study at home.

Which means that if your company produces materials that can be forwarded by teachers to pupils and students at home, then these could be in significant demand.

Whether schools close or not, teachers will be able to receive promotional emails since most teachers have access to school emails sent directly to them via their own personal computers.

As a result it is, and will remain, perfectly possible for teachers to consider promotional emails relating to school materials suitable for this new situation, and then place an order.

It will, of course, be helpful for advertisements to be updated if necessary, to accept orders direct from teachers operating from home.

The easier ordering from home is made for teachers, the more successful any such advertising is likely to be.  But the key point is to ensure that the phrase “suitable for home study” is liable to have a significant impact in the coming weeks and months.

Schools.co.uk offers one-off emails to any selected group of teachers that you wish to reach, as well as discounted packages covering fourand six email campaigns.

Or if you would like to discuss which of our various programmes of promotions is likely to work best for you please do call 01604 880 927 or email Stephen@schools.co.uk

Tony Attwood

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